Category

Motivation

Take The Time To Make A T.I.L.T List

By Business Coaching Creative Motivation No Comments

Constantly striving to keep your mind active, dynamic and engaged in learning can be heaps of fun and by dedicating a portion of your day to educating yourself around new constructs and concepts you’re able to grow exponentially as a human, broaden your perspectives, enhance problem-solving skills and transform your life, as well as others.

Developing an insatiable hunger for information will elevate you, opening new avenues of thought and best of all: Have you appear as the smartest person in the room.As a business coach, I need to always be ahead of the game and have pertinent knowledge around as much as I possibly can in order to guide and advise my clients in the most effective way – so, over the years I’ve been working on my TILT list and recommend that you start yours today.

Things I Learnt Today – T.I.L.T 

Everytime, I have an interesting and new client (all of my clients are interesting, don’t get me wrong), they constantly motivate me to learn new things, pushing me to seek out as much information about the topics and concepts discussed in our meetings as possible.

All of my clients are either constantly reading new information, exposing themselves to different industries and always learning and experiencing new horizons – so there’s never a shortage of new knowledge to be confronted by and consumed.

They would often teach me things that I had never heard of and so I’ve developed a tendency to engage in extra reading or studying the different ideas and concepts that were brought up after each coaching session. To make things easier, I write down anything that I want to familiarise myself with on a list that I go through on a daily basis.

So I dubbed that list the TILT list – Or the list of Things I Learnt Today.

Even on days that I don’t want to learn something new, I realised that forcing yourself to make that effort is very important for personal growth and development.Plus, as a coach that engages with so many different clients, I have to constantly be ahead of the curve and more informed than them – I have to ensure that I know as much, if not more, than they do about the topics, concepts and constructs that are discussed in our sessions.

Engaging in deep learning is fundamental to the growth process of any human being and so I make sure that I do that at any given opportunity. When I’m presented (or confronted) with new information – be it a quote, a simplistic or complex business problem, or solution – I learn as much as I can about it and reflect on what I’ve learned before the day is done.

Doing this has become helpful in numerous ways; not only do I ensure an ever-expanding repository of knowledge within my brain, but I’m able to share advantageous knowledge, insight and guidance with everybody that I come into contact with.It’s a very simple idea to wrap your head around and to begin implementing into your daily regimen.

We’re engrossed in an age where information is readily available to us through the tap of a finger and it would be ridiculous not to take advantage of that immediate and quick access to data.

I take absolute pleasure in introducing the idea of creating a TILT list to my clients whenever I have the opportunity and if you haven’t already done something similar – I urge you to start one today.

There are certainly no negatives that come with delving into the endless supply of educational material that we intercept on a frequent basis and there’s plenty of literature out there to prove exactly why it will make you a better and more productive human being.

Don’t believe me? Ask Google. Witness the benefits as they begin to bombard you.

What’s that? You want some more for your list? Was that not enough for you?

I don’t know if you know this, but I have loads of knowledge and experience around making you and your business achieve miracles and make that memorable impact that you desire.

There’s literally so much information and practical insight that I’m even giving it away for free. Imagine what I can give to you through my exclusive coaching sessions. Imagine.

I’ll make it easy for you and bring you one step closer – these are my contact details:

+2783 253 3339

brent@spillly.com

 

The T-Shape Entrepreneur – Developing Skills On The Periphery

By Business Coaching Entrepreneur Motivation No Comments

One of the greatest benefits of finishing university or college is that you walk away proud and armed with a new skill set, newly qualified and capable of filling a particular role in that field, but what you’ll come to find is that you are limited in your ability to actually turn that skill into starting a business.

With that new qualification, whether it’s in law, design, coding or whatever you spent the time, effort and resources on, starting a business around that skill will bring about a whole new set of learning that needs to be undertaken in order to succeed in it.

When I talk about this to clients, I use the imagery of the letter ‘T’, where you’re given a horizontal and vertical line that represents your current capability (the vertical line) and the new skills required to become a great entrepreneur (the horizontal line).

 

Thicken Your Horizontal Line To Become The Best Entrepreneur, Possible 

By taking a look at that ‘T’ shape, you’ll come to find that the vertical line starts out longer and more prominent than the horizontal; this represents the expertise that you’ve acquired in your studies and it’s up to you to either thicken or lengthen it, or begin working on the knowledge required to actually start and successfully run a business.

If your plan is to strengthen the vertical line, then you will end up paying more attention and giving more time to developing the profession that you chose to study. As you strengthen this line, your experience and ability in providing that service or skill will be of better use to those that need that role filled.

This motivation to keep developing that skill is indicative of a great employee and when searching for people to fill a particular role in your business, that’s exactly a trait that you would want in an ideal candidate.

As that vertical line gets thicker and longer, your horizontal line remains small and diminishes in size. This is perfectly fine if you want to be a great addition to a company and become an expert and achieve mastery in that field, but doesn’t work very well if your goal or plan is to become an entrepreneur and start a business.

If your quest or objective is to start and run a successful business, then you need to pay far more attention to the horizontal line and start developing knowledge in other fields.

As I’ve mentioned, you walk away from your studies qualified to fill a role and without the knowledge required to turn that qualification into an actual business. Running a business requires far more knowledge in a variety of fields, such as accounting, HR, sales, marketing, business strategy and far more than what you gained in your studies.

By taking the time and effort to thicken the horizontal line, you begin to focus on the peripheral skills needed to operate a business – which is necessary to achieve success.

 

Spend Less Time On Your Vertical Line 

If your aim is to start a business around your skill, or any other skill for that matter, you need to learn to focus on the other aspects that a business requires to be successful.

To achieve more, you need to begin educating yourself on the other fundamental pieces that make up a business and become multi-faceted in your abilities and expertise to understand the symbiotic relationships and processes that are present in the operation of one.

Even though you’ll have to come to terms with neglecting your vertical line, you produce the effort required to develop new areas that will ultimately enhance your identity and character – leaving you far more aware and knowledgeable around company operations and culture.

It will be far more difficult to run a company on just the basic skill that you’ve acquired, so exercising your ability to thicken out and lengthen your horizontal line is of the utmost importance in building, managing and structuring the business that you aim to create.

I recommend focusing on these other necessary requirements to make your horizontal line stand out and that doesn’t exactly mean that you should neglect your current skill or profession; you just spend less energy on enhancing that which you know and more on that which you don’t.

Being an entrepreneur isn’t the easiest thing to do, but by focusing on the right things you’ll take yourself much further than attempting to do it with just that qualification in your field.

So thicken up that horizontal line, get to learning and improve your knowledge on the many factors that will come with understanding the business you want to run. Your journey only begins once you acquire the skill and although it’s challenging, you’ll thank me later.

Or! You can thank me now and begin thickening out that horizontal line with a business coach which has the experience, knowledge, shortcuts and expertise to get you on track faster than going at it alone.

If you’re planning on starting a business and don’t quite know where to begin or have a vague idea of what needs to be done; I can be of great assistance to you.

Let me in and let me advise you on the steps to take to speed up that process. You can call me, text me or email me – I’m always happy to help.

 

+2783 253 3339

brent@spillly.com

 

Become Like A Chef – Share Your Secret Recipe!

By Business Coaching Creative Motivation No Comments

What is it that makes so many great chefs, well, great? Some would say it’s in their ability to take some of the simplest ingredients and make something surprisingly delicious out of it, or to bring novelty to the kitchen, introducing insane dishes and combinations nobody would have thought to invent.

Some of the greatest chefs known to man like Gordon Ramsay, Jamie Oliver and Nigella (to name a few) all have one thing in common: they refuse to keep their genius a secret.

You could say that it’s somewhat outdated (and deluded) to be holding onto a secret recipe that would be kept and carried to the grave, only to be experienced by the innovator and those they deem worthy of indulging in their beautiful offerings.

Not in this day and age.

 

The True Secret is To Share

What you’ll find is that these culinary architects refuse to keep their ideas all to themselves and instead opt to share their incredible creations with the rest of the world and through whichever medium they so choose.

With a simple Google search, you can find pretty much any recipe that a world-renowned chef has ever put out there to be gobbled up by the masses.

Too lazy to read it? Well, you could probably even find them on Youtube and watch the entire process with all the direction and guidance you’ll need.

The bottom-line is this: these chefs know that they are amazing at what they do. They thoroughly understand the science behind the food and that they can, and will, do the job better than anyone else that would attempt it.

So sharing their secret recipes and even going as far as to putting the directions on display is of little detriment to what they are capable of offering.

 

Your IP Is Like Expensive Jewellery 

What would be the point in having the most gorgeous watch, or the most stunning necklace that you know people would be completely enamoured by, but always keep it hidden away in a jewellery box, afraid of it being damaged or stolen?

It’s of no real use if it isn’t shared with the world.

I have clients that tell me that they have such superb, or ground-breaking ideas, but are too afraid to show the world; in fear of their idea being stolen and copied, or worse, made into something better.

Your IP, or Intellectual Property, could be worth millions, could change lives and could launch you into stardom, but without wielding it and displaying to the world how powerful it is, you’re not doing yourself any favours. Keeping it a secret means that you are not acting on it and that in itself is a travesty.

Imagine King Arthur drew Excalibur from the stone, wrapped it up and hid it under his bed, for it to never see the light of day, again. Fearing that someone might steal it, or make a clone.

That fear will be a massive hindrance to your growth potential.

The great Zig Ziglar once came up with a fantastic acronym for fear. You can approach fear in one of two ways; you can either “Forget Everything and Run”, or “Face Everything and Rise.”

By facing your fear, you take on the promise of having your idea spread and heard by people. Those people will give credit where credit is due, especially if you are open to sharing your ideas and strategies with the world. This selfless approach is a catalyst to selfish results, if that makes sense.

Use that precious, luxurious IP of yours and wear it for the world to see. Don’t keep it hidden in your box of precious belongings, or nobody knows that it even exists.

 

Spread Your IP Like a Virus 

I’ve made reference to Seth Godin’s Ideavirus, before and will reiterate it here once again.

You need to look at your ideas as if they should be a contagious virus, to ultimately become viral; an infection that spreads to as many people as possible.

Your product, brand, or idea should spark and ignite a pandemic that has as many people know about it. It should spread like a sneeze and keep spreading until everybody is a carrier.

The same can be said about what those great chefs do. They spread their recipes and tricks like a virus to hook as many people as possible. Fully aware that they are amazing at what they do, they aren’t afraid to share their ideas for free or for a bit of money.

In the end, they win.

 

So Be As Contagious As An Infected Chef 

Your IP is only as good as the amount of people that are infected with it, to share it and spread it.

Don’t be afraid of sharing your tricks, your ideas, your business and brand with the world. Share the secret recipes that you’re keeping locked up in a safe, wear your ideas like fine jewellery and sneeze that shit all over the place like it’s Covid.

I’m basically terminal – giving away all of the advice and secrets to my success, even though it’s my bread and butter.

I know how valuable I am to my clients, to business owners and entrepreneurs and I’m more than confident in my ability to coach like Tony Robbins. I have no problem sharing.

So when you’re ready to be infected, like a zombie with an insatiable hunger for the world – hit me up.

I’d be more than glad to share my years of experience and knowledge with you. Let’s get together and not wear our masks; come and get infected with me.

Cough up a call sometime, my number is +2783 253 3339

Or sneeze an email in my direction on brent@spillly.com

I’m looking forward to hearing from you!

Scarcity VS Abundance Mindset

By Business Coaching Motivation psychology No Comments

As a business owner, you don’t only carry the responsibility of running your own company; you often assume the role of a leader that has to bring direction, guidance and ambition to others in order to build a successful business.

You act as a role-model to staff. You influence those around you. You create impressions that last.

That’s why it’s so important to be aware of the mindset that you carry, as you come to affect not only those around you, but your own behaviour, as well.

Indeed, constraints and obstacles will have an effect on your vision and can become a nuisance to accomplishing your goals, however, your perception will ultimately shape your reality and determine whether you fail or succeed as an entrepreneur.

Why Mindset Matters

 I’ve coached many business owners over the years and while personalities certainly differ, a common theme that I’ve come across is that of the two mindsets that people have: The scarcity mindset and the abundance mindset.

There’s always a problem or obstacle to face when running a business – unfortunately, it comes with the package. Being an entrepreneur is hard-work and nobody said it would be easy, but the way that some business owners go about solving particular problems can be ineffective, to say the least, and that’s often due to the limiting beliefs that come with having a negative mindset.

Based on the way that they approach a problem, there’s a level of pessimism and cynicism that ends up blinding their thoughts and governing their decisions.

Although we’ve become somewhat desensitized to those terms, being the pessimist or the cynic is a very dangerous path to choose. It doesn’t only have a negative impact on yourself, but bleeds through to others and can be harmful to business and personal relations.So much research has been done to prove how powerful the human mind is and how our mindset, philosophy and thought-processes can affect the behaviours and the decisions that we make.

It’s important to understand that we’re not like magnets; positive doesn’t attract negative and negative doesn’t attract positive. It’s quite the opposite, actually. If you remain positive in your approach, you’re far more likely to attract positive outcomes – the same applies with being negative and attracting negative outcomes.

Call it the law of attraction, a self-fulfilling prophecy or whatever you choose; at the end of the day, we are affected by what we think and the mindset that we carry with us on a daily basis.

Mindset matters. It shapes our interactions and achievements. It shapes the world that we live in.

 The 4 Constraints In Business That Affect Our Mindset

 With certain clients that I coach, I often come to recognise a mindset of scarcity and take the time to figure out the best way to understand where they’re coming from, so that I can help provide a solution to their problem.

Whether it’s a matter of strategic thinking, or day-to-day problem solving, they start from a negative standpoint, saying, “we can’t do that, because…”.

Often, the “because” is due to certain constraints.

“We can’t do that, because we don’t have the people, or enough people, or the skills in our people; we don’t have enough money to afford solving the problem; we don’t have the time to tackle these issues.”

The four biggest constraints are always around resources (lack of technology, skills, etc), people, time, and money.

These constraints can be problematic, but there’s always a solution to be found. So when I coach clients that deal with these issues, I start by recommending that they forget about those four constraints.

The Magic Wand

I like to use the hypothetical scenario of a magic wand that could wipe away all of those constraints with immediate effect and ask them what they would choose to do in their business and how they would go about it.

This usually brings about different thinking and solutions that they were previously unable to imagine.

It shifts the perspective from “how do we solve that thing?” to “how do we raise the money or find the right people to do that thing?”; creating a segue that changes their stance from reactive to proactive.

This brings about new ideas and changes the approach from scarcity to one more focused on the abundance that comes with solving the initial problem.

What I tend to find during this process is that there is no real shortage of solutions to the problem they’re facing, but rather that solutions were needed around those constraints. In my experience, solving the constraints opened the door to solving the initial problem.

This approach is based around an abundance mindset – one that seeks solutions through positive thinking. It motivates and allows you to think about problems differently and find answers from a different perspective.

Adopting An Approach To Abundance

 By adopting a mindset based on abundance, you begin to change your idea of life and business, as a whole. You see the advantages within the disadvantages and constraints; you find a silver-lining in everything that you approach.

It works itself into the way that you handle, influence and work with people. You’re seen as more positive and uplifting, rather than an emotional wreck that harbours problems and struggles to find solutions.

It prevents you from playing the blame game and invites you to take responsibility and accountability.

Scarcity acts like a leech on your thought processes and behaviour, while abundance acts as a catalyst to being a better, more productive individual. Again, we’re not like magnets in the sense that opposites attract; like attracts like, love attracts love, good attracts good.

Try it for yourself. Do the research.

And if you struggle, then fake it until you make it.

Struggling to find that silver-lining? Struggling to pick off all of the leeches that drain the optimism out of you? Worry not. I’m here to assist.

If it’s becoming so bad that it has an impact on your business, then get in touch with me and let’s discuss how I can help you move forward. I’ll bring all of the abundance you so desperately need and who knows, my cheerful attitude might just rub off on you – shifting your gear from scarcity to abundance.

Call me, Whatsapp me, contact me, today:

+2783 253 3339

brent@spillly.com

Practice What You Preach And Become Your Own Best Client

By Business Coaching Entrepreneur Motivation No Comments

When dissecting this proverb, “the cobbler’s children have no shoes”, it can be understood as a phrase that describes a person who doesn’t benefit from the products or services of their own profession and as far back as this saying goes, it remains clear how relevant it is in business today.

In my experience with coaching, I’ve come to find that the lack of internal use of services or products that a business provides is a common occurrence within plenty of industries, whether it’s a law firm, advertising agency, or media company – implementing their own solutions seems to be out of the equation.

I don’t quite agree with that logic, as every company should be their own number one client and make practical use of the services (and products) that they provide.

Salaries Are Paid, So Provide The Service To Yourself

 Indeed, it does take time, resources and plenty of effort to provide a great solution to different clients. And as a business owner, you make sure to put your best effort in when giving people the greatest possible value that you have to offer.

But, the same logic should be applied when looking at your company; clients will come and go, leaving the most consistent and important client being your own organisation.

For some strange reason, too many entrepreneurs feel as if they should outsource or pay for external involvement to solve some of the problems that they are perfectly capable of handling within their own company.

I find it quite a common occurrence in ad agencies, where they often look past their own employees to advertise and market their business by looking elsewhere – wasting energy and resources on other people to do the job. The very same thing happens in particular law firms, where legal issues are handled externally, instead of looking at their own highly qualified and capable staff to get certain jobs done.In doing the research and going through a number of case studies, I’ve come to find that some of the most successful companies that exist make use of their own services internally and take this approach quite seriously; often spending up to 20% of their total budget around providing homegrown solutions to themselves.

This becomes even easier (and obvious) to do when staff are already being paid salaries to provide these solutions for other clients.

When you boil it down, it’s simply a case of practicing what you preach. You should put your own services into practice and utilise them to advance your business, while avoiding unnecessary spending.

It becomes a bit counterproductive to spend time and money hunting down external sources to do things that your company is already highly capable of doing on its own. Every business owner should be aware of this when seeking out solutions for their organisation.

You’re technically paying for the service already, so make your own company a client and treat that client with love, respect and attention.

 

More Benefits To Becoming Your Own Best Customer

 Making efficient use of the solutions that you provide within your own business is obviously very useful and will be of great benefit, so it goes without saying that running with the idea of being your own client or customer can bring about even more promising results.

Taking the time to act as a client for your own company will give you more insight into the way that it operates.

You go from actively seeking clients to becoming one – looking at your business from a different perspective. And by using your own products or services, it will help you pick up on issues, flaws and points that could be worked on to build a better brand identity.

This brings awareness around processes or interactions that could be made better for your customers, improving delivery in different departments and discovering areas where money, time and resources can be saved.

Becoming your own customer or client allows for more involvement and understanding, which will aid you in developing a much better solution.

Give it a try, be more involved, practice what you preach and make a far greater impact.

As a business coach, I’m constantly practicing what I preach and have to ensure that it’s my duty to deliver an impactful, remarkable and informative solution to my clients.

It isn’t easy running a business, it isn’t easy being alone at the top, it isn’t easy figuring out the right direction to take when the going gets tough, but it is easy to connect with a coach that has the ambition, drive and desire to make a difference in your life.

I am that coach and I am eager to take the journey with you in becoming the best version of yourself, so that your business will flourish.

Make life easier by contacting me whenever you’re ready:

+2783 253 3339

brent@spillly.com

Change Quotient – Better than IQ and EQ?

By Coaching Motivation psychology No Comments

Finding comfort, stability and security are amongst our top priorities as human-beings; we seek to find solace in being as lazy as possible, sitting flat on our asses until our legs go numb.

Some of the most intelligent people on this Earth choose to sniff out the easiest possible route to take in life to get rich as soon as humanly possible. That’s why you might find some of the top-tier criminals have some of the highest IQs.

Unfortunately, a high IQ doesn’t always translate to wise decision-making.

Then there are those with extreme levels of empathy, leaning toward the wrong-end of the spectrum of EQ. Tell me something, is it a form of Emotional Intelligence to be so wound-up about something – anything – exuberating such intense levels of empathy that it translates to high-level cringe? Think extremist vegans; feminazis; simps and the like.

Too much emotion can have you crying and even throwing earth-trembling tantrums for the most irrelevant horseshit.

It goes without saying that a healthy combination of intelligence and empathy can go a long way – as a leader, an employee, a business owner… a serial killer.

But without the ability to adapt to change, they don’t hold as much weight.

 Darwin showed us just how powerful natural selection is – the innate ability to adapt to changing environments and circumstances; inevitably resulting in longevity.

Stupid dinosaurs. They couldn’t even outlive roaches.

Even roaches, crocs (not those despicable shoes) and lobsters all stood the test of time, leaving the dinosaurs but a memory forever bound to history books. What a shame.

What a shame it would be if the top of the food chain – i.e. humans – were to act so weak and powerless. Our innate ability to adapt to changing circumstances makes us amazing, capable and with the potential to evolve faster than anything else on this Earth.

In the workplace, in business, in running the world, our consistent battle with adversity is one that makes us better, stronger and far more capable then any of our quadrupedal counterparts.

As humans, we are constantly faced with hurdles and challenges that test our mettle, that push us far beyond the boundaries of excellence and history has proven this to us time and time again.

Adapting to change is etched into our genetic makeup and psyche, it’s so natural and yet we scoff at anything that rocks our boat, anything that brings about a change in flow and direction.

CQ Is the New Black

Our Change Quotient (CQ) is becoming quite trendy and a far more popular indicator of how capable people are in their work environment – whether running a business, leading a team, or being the best employee.

Being able to adapt and change when adversity rears its ugly head is becoming just as important as one’s IQ or EQ and is a powerful determining factor in our capabilities as humans.

With the Covid pandemic pillaging and destroying businesses, jobs and lives, we’re left to see the determination and power in those that are able to navigate the unpredictable storm.

This burgeoning storm, like many others, has brought about immense change in some of the best ways possible; new ways of doing business, new technologies, new competition, new roles, new services and products.It seems like we only enjoy change when it suits us; which should be all the time.

Don’t get me wrong, it’s not about changing completely and having to forage for a new identity from the abyss, but we should constantly strive to evolve and grow, especially in times of adversity or extreme change.

Like a tadpole taking on new features and form, becoming something bigger and stronger without losing its identity, its DNA. Or a caterpillar adapting and taking on a newer, more powerful design, one that can take on far more challenges with poise and agility.

Your ability to change is a profound gateway to more possibilities and opportunities.

3 C’s of Change

 I’ve come to find that there are three different factors that bring about change. These three factors force you to evolve, or be left behind and eaten – gobbled up like a McD’s burger in a fat kid’s lunchbox.

Two of the three factors that play a big role in our ability to make provisions for adaptation shouldn’t be the only reasons to propel us forward in life, as they force sudden change:

Circumstance forces you to take a look at yourself, your position and make quick decisions that will have you adapt and survive. Covid, as an example, has forced us to deal with circumstances we were too relaxed to pay attention to. Only when the shit hits the fan, do we take a look in the mirror and say, “it’s time for a change”.

Don’t wait for a circumstance to creep up and swallow you whole.

Crisis demands that you pull up your socks and get the ball rolling with haste, or die. We hate it when it barges in, but neglect to acknowledge that it is a reality that needs to be addressed and planned for. When you’re struck with absolutely no choice, left wondering “why am I here and how did this happen?”, you’ve been battered by crisis and often find it’s too late to gather your things and run.

Everything gets swept up into the maelstrom and you’re left with no option, but to change.

Don’t wait for a crisis and be shocked when it does come kick your door down.

And finally,

Choice is the factor that we should all strive to undertake. Like the tadpole, or the caterpillar, we should seek and choose to evolve and adapt toward a bigger, better form. We need to make the decision, the choice to bring about change and always be prepared for uncertainty. Be eager to adapt and avoid reliance on comfort.

We all have free-will, so by exercising your ability to change and by showing readiness to adapt, you will find that great benefit and strength in adversity become your new norm.

Do you want to go beyond extinction, still alive and well, way past your due date?

Well then, I have just the thing for you…

… My number and my Email address.

It will take a little bit more than just reading this to prepare yourself.

You need someone that will get you armed to the teeth and ready for war,

Ready to take on the next massive shift:

Find change, before it finds you.

+2783 253 3339

brent@spillly.com

..or just follow my mind as it dumps value all over the interwebs… @Spillly with three Ls everywhere; Twitter, Instagram, Facebook..

 

 

 

Vision Boards For Entrepreneurs: The Wall Of Blue Logos

By Business Coaching Motivation Strategy No Comments

Setting up an environment that carries within it a vision of success is a huge requirement for any successful business owner and in doing so, you motivate not only yourself on an individual level, but the employees and anyone that comes into contact with such a culture.

I’ve come across and use a wide variety of tactics and ways to keep entrepreneurs, staff and my clients motivated to attract better results in as many aspects of their business as possible and have found that the methods I’ll be sharing with you today are extremely powerful in creating such a great environment.

The Wall Of Logos

About six years ago, I was called in for a meeting with a very large advertising agency that was a potential client of mine and being a bit anal about time, I showed up about half-an-hour early for the interview.

Being there that early meant that I was stuck with the friendly receptionist and the various staff slowly dragging their feet into the workplace. I was offered a delicious cup of coffee and patiently waited to be summoned in.

During that time, I noticed a distinct wall of plaques behind the lovely lady and each one had a logo of some famous brand that anybody could recognise; big players in different industries all spread across this company’s wall. What I noticed upon closer inspection is that some were in colour and some were still silver in the shade of the original plaque.

Thoroughly impressed, I thought to myself, “Wow, these must be the clients that this agency works with,” which created even more anticipation to land them.

The time came and I was called into the meeting, everything went as smooth as Jazz and I bagged the opportunity to work with this amazing company. During the meeting, I brought up the glimmering wall of logos and it was explained to me that the brands that are in colour are those that they work with and already have as clients, while the plaques that are completely silver were the clients that they were aiming at getting.

An amazing idea that not only has their goals displayed for the world to see, but also one that motivates and pushes their staff towards a horizon of success.

This way of thinking left a solid impression on me and I firmly believe it to be a fantastic way that the company reminds itself and its employees that they are striving to be the best and will seize any opportunity to be huge in their industry.

The Blue Logo Approach

A few years after my encounter with the great wall of logos, I was working with another client of mine, also a large advertising firm in marketing and media, where I noticed that they had a slightly different approach to the plaque idea.

This company used what could be called the ‘blue logo strategy’, where they specifically targeted brands with blue logos as potential clients and without being confined to a single industry, these brands were all involved in multiple sectors and markets.

If you pay some pretty close attention to some of the biggest industry giants, you’ll come to find that a huge portion of them use a significant amount of blue in their logo: BMW, Unilever, HP, Intel, Facebook and Paypal (Oh! Spillly is also in blue – just putting that out there).

Making sure to tell their staff on a daily basis that those were the particular clients that they were going for, they created an environment with a concept similar to that of the wall of logos at the previous company I mentioned.  They were inducing a sense of motivation and ambition in themselves and their employees to strive towards capturing the best clients they could.

One really cool thing about that was the fact that they didn’t restrict themselves to one industry (like automotives), but to different sub-categories, like blue logos in the tech industry and the banking industry, as well.

This also didn’t necessarily mean that they were only accepting clients with a blue logo, but some of the best brands tend to have blue as a preferred colour choice. (*cough* like my one)

Vision Boards And Attraction

These methods that are used by the companies bear a stark resemblance to the law of attraction and a trick used to attract and manifest certain possibilities in one’s life and environment: something known as vision boards.

A vision board is usually a collection of images, formed into a collage to remind yourself, and others, of certain goals or ambitions that you’ve set out to achieve.

By creating such a device, you condition your subconscious to adapt and attract possibilities and opportunities that will bring about those goals, ambitions or dreams into existence.

Through having the blue logo approach or the wall of plaques, the entrepreneur and the staff all envision and fixate on particular results that they are all striving to achieve and in keeping a visual reminder, they constantly remind their subconscious minds of an outcome that needs to be delivered. This affects their behaviours, body language, communication and interactions with people in order to bring about their desires and breathe life into them.

It’s a fun way to think about who you are as an organisation, the type of clients that you want and how big you want that client base to become.

Finding a similar way to motivate yourself and your staff to excel in and achieve higher goals like this will most certainly be beneficial to your own business, including the environment and culture that it creates.

From the inside, your business will carry and develop an energy that strives for success; while from the outside, people are drawn to the high levels of ambition that you’ve put out on display – making it known that you’re on a quest to becoming a big-player in your industry.

This is a nice and easy trick to make use of and implement in your work environment and so am I.

I’ll be the best business coach you’ve ever invited into your life and business and just like those big corporate kings: my logo is blue, too.

Okay, I won’t keep bombarding you with how awesome my logo is, so if you need to know more about how I can turn your business frown upside down:

Let’s do a Zoom call, a face-to-face, a get together, a coffee:

+2783 253 3999

brent@spillly.com

I’m easy enough to find – there aren’t many bald, bearded business coaches with a blue logo out there. (Again, just putting that out there).

 

 

Howling at the Money Storm – “What Is Wealth?”

By Business Coaching Lifestyle Motivation No Comments

Wealth is a funny concept. There are many different ways to view it, so to get one universal definition can be just a little bit difficult.

Although it can be defined as how much you have sitting in the bank, or how well you’re doing financially; it can also extend to your levels of happiness in life, with family, comfort or your lifestyle.

In discovering the meaning of wealth, the last thing you should do is compare yourself to anybody, at all. It’s never fair to compare, as it can be so easy to find people that are far richer than you, living a better life – whether for real, or faking it on Instagram – and who are ultimately happier than you are able to be in the present.

So, How Does Spillly Define Wealth?

Great question!

I know people that many would consider ‘rich’, earning close to R500,000 a month, with the best car and access to almost anything you could ever desire; but find themselves so unhappy and miserable in their personal lives: living life divorced with two kids, with maintenance-bonded houses (some on their 2nd and 3rd properties), cars and assets that they can’t afford, private school bills, parents and siblings that are financially dependent on them.

These are people who are capable of going on over two overseas holidays a year and have lives surrounded by complete luxury, but still live on edge and in constant fear of financial insecurity.

A friend of mine is an example of this, earning a massive salary, owns the latest BMW 3 Series, and loves the extravagant lifestyle; however, as soon as Covid shattered life as we knew it, his business was struggling and he barely had 6 weeks’ worth of cash in the bank to pay for that lifestyle and all of those expenses.

From the outside, these people seem rich, but are certainly not wealthy and lack a certain level of financial freedom in their minds.

In contrast, my mother is almost 70, earns roughly R40k per month and spends around R30k every month on her lifestyle costs (car, rent, medical aid, etc), but her investments and assets give her more than her annuity every month. Her interest and rentals that she gets from her properties cover more than her monthly expenses. She is an example of what I would call wealthy – her monthly burn (expenses) is covered, while making more money than what she spends.

The fallacy is that just being rich results in being wealthy.

I define wealth as passive income greater than your burn. The key is to avoid measuring revenue, but rather the burn – what you spend your money on is just as important as what you earn.

Are you bringing in more than what you spend?

Now, how wealthy do you want to be?

If your answer to that question is to be R100 Million richer in the next 10 years and you’re just an employee, then do yourself a favour and just resign today.

It’s simply not going to happen.

The chances of you succeeding as a business owner are also very low. For the most part, the odds are stacked against you. The stats prove just how few businesses last past 3 years in this day and age, especially in a BEE-regulated, post-covid environment and research has proven that most entrepreneurs have a 1 in 5 chance of succeeding.

You need to be aware of where you are in the world and have realistic expectations. It’s impossible to become an overnight success. It may seem like some may achieve such a feat, but the anecdotes tell you how they’ve been around for many years before that success came knocking.

In order to get to a stage of being wealthy, there are certain measures that need to be taken. This starts with setting a financial goal that relates to savings, or annuity structures that will eventually produce more passive income than what you spend.

Pick a lifestyle that you believe is reasonable and in harmony with what you earn.

Identify how much wealth you need and by when, then work backwards and reverse-engineer those numbers.

I’ve come up with an easy and practical equation to help find the answer to your desired wealth:

If, A = Work;

And, B = Life;

Then, X(t) = Projected Wealth by when.

We have the equation A+B = X(t)

By starting with and setting a number for your wealth and when you want to have it by, you can work backwards to plan A (cash, revenue, savings, investments) and how much B (life balance) you will get out of it.

Plan Ahead to Achieve Your Goals

 Unless your plan is to become an earth-foraging hippy, or live in an Israeli kibbutz ( which I’m sure as hell you aren’t, as you’re here right now), then understanding exactly what you need to do today in order for you to lift yourself up for tomorrow and achieve your financial goals – should be a priority.

While salary is comfort; equity is wealth. 

Always try to find what brings the most equity in your life (investments, assets, etc), try not to focus and rely on the comfort of salary.

As with my theory of work-life balance: put in the hard work now to reap the balance later on in life. Pay close attention to what will bring you a passive income, long after salary has reached its due date.

Plan ahead.

Think it through.

And if you’re feeling a little bit anxious, anxious about where you’re heading and how big your X(t) is, you know how to reach me:

083 253 3999

brent@spillly.com

I promise you: My X(t) isn’t as big as yours.

 

Pushing Through Sir Galton’s Wall

By Business Coaching Entrepreneur Motivation No Comments

Think about this scenario for a second: there are two people, each with an exact set of circumstances in a closed environment; both the same race, age, gender, living in the same city, with the same education and the same opportunities decide to start the same business and provide the same service, but in a period of 2-3 years only one of them does incredibly well and the other fails dismally.

Even though every person is unique and capable of doing similar things, the greatest and best business owners have an inherent drive that differentiates them from others.

At the end of the day, it’s all about who the person is that determines their success.

A Wall Of Limitation 

Around the late 1800s, Sir Francis Galton proposed in his book Hereditary Genius that individuals could progressively improve until they hit a wall of limitation, regardless of education or determination to keep pushing beyond it.

He recognised that people were limited to a certain level of skill, abilities or talent and that once coming into contact with that wall, there was no surpassing it; however, most people never quite get to that wall, instead coming to a place called the “OK Plateau”.

It’s something that I’ve noticed in coaching my different clients and there’s a lot of solid and interesting theories to back it up.

Psychologists in the 1960s discovered three unique stages that we all go through in our journey to learning a new skill or ability and that there is a stage that everybody inevitably reaches called the “OK Plateau”, where we get comfortable and stuck in the process of mastering that particular skill or ability.

This is a prominent feature in all of us and in particular, business owners.

Similar to the process of learning how to drive a car, we start off with complete and total awareness and heightened cognitive function in the way that we process and learn how to make efficient use of the new skill we’re attempting to master, while progressively getting worse at the skill with time after a certain level of understanding and control is attained.

In these three stages that psychologists have discovered, we reach a stage of relaxation and autonomy in the way that we manage a skill, leaving the final steps of mastery or expert-level status to slowly fade from our sights.

The Three Stages Of Skill Acquisition

By taking a look at these three stages, we can see exactly how we move from the unknown to the known, to doing great until a certain point and then to doing a shit job, thereafter.

The first stage, known as “the cognitive stage”, is where we begin learning with great amounts of effort and ability, using strategies and tactics to navigate the new skill in the most effective way, while keeping a high level of awareness on rectifying mistakes that we make while processing this new information.

Similar to the learning phase in driving a car, where we’re alert, aware and constantly engaged in how to best apply this skill, so that we can take the necessary steps to mastery.

Move forward to the second stage, the “associative stage”, where we make errors and mistakes, rectify them and develop better ways to use the skill efficiently and effectively. We start becoming far more adept at the skill and it starts becoming easier to handle.

Again, with the car analogy, we’re going through repetitive sequences and begin forming a sense of comfort in the way that we drive, while not needing as much attention to be paid as it becomes a bit easier for us.

In the third stage, “the autonomous stage”, we’ve come to our most comfortable level in making use of the skill that we’re learning; basically taking the step from ‘learning’ to ‘learned’. In this stage, we act through muscle memory and begin to develop habits that have us finding shortcuts and loopholes in the way we operate the skill. This is where it becomes dangerous for us.

As with driving, when we reach that stage of autonomy, we tend to feel supremely comfortable in making use of the skill, that we recognise when to change gears through sound, we engage in multitasking by listening to music, making and taking phone calls, use one hand and are capable of conversation during this important task.

It’s at this point that we reach the “OK Plateau”, becoming autopilot in our control of the skill and feeling a massive sense of comfort in how we make use of that skill.

This becomes dangerous for business owners and entrepreneurs in particular, as they become relaxed and lose the original sense of focus that they had in the early stages of starting their business. Once money is flowing, the workload is easier to manage and control and learning becomes a thing of the past; the growth and potential of the business becomes stunted.

Everything becomes easier, so you take your foot off the gas and decide to coast, rather than keep pushing towards the wall of limitation; to the point of true potential that you possess.

Don’t Stop At Mediocrity

During this crucial stage, it’s so important to keep away from the mediocrity that comes with being highly-autonomous and in a perpetual mode of being in autopilot mode.

The psychology shows that it’s possible and highly rewarding to push past that plateau and strive towards even higher levels of success. Once you’ve learned how to drive, it doesn’t quite end there, as professional or expert-level driving is a skill that can also be added to that existing repertoire.

 

In the same way, business owners should take themselves above and beyond to the next level and become experts in their field, instead of resting and relying on a state of comfort.

By refreshing yourself, you can push through the limitations that you’ve made for yourself and create an environment of exponential growth and dominance in more than one field, expanding yourself to better and even more promising rewards.

Many entrepreneurs in that stage can often begin developing a nasty bias, known as the Dunning-Kruger effect, where they believe they are the absolute best at what they do, absent of the skills and talents necessary to actually launch themselves past the stratosphere. It’s absolutely crucial to become aware of the limiting self-belief that you actually load on yourself and begin the process of learning and education all over again.

Don’t stop at a point that you think is ultimate success, as it’s more than likely that you haven’t even reached that wall of limitations, just yet.

Your journey just begins when you find autonomy, ease and comfort in the skill you’ve developed. That’s when you take on the next chapter, the next level and enter new arenas to conquer.

I know that I, myself, haven’t quite reached my wall of potential, so I’m still constantly learning and open to as much new information as possible.

In taking this stance, I want to learn exactly what it takes to convince amazing people like yourself to take me on as a business coach – what it will take to make you my client, so I can be pushed even closer to my wall of limitation, while helping you reach yours.

Teach me! Show me the way to your pocket, I mean your heart. (Just Kidding!)

 

This is how you can find me; catch me; cook me; and enjoy me:

+2783 253 3339

brent@spillly.com

I take Whatsapps, Calls, SMS, Emails, DMs (that’s what the kids call it, right?).

 

 

 

 

 

Seeking Out Talent And Culture In Hiring New Staff

By Business Coaching Interviews Motivation No Comments

In most businesses you’ll find a lot of emphasis put on skills and experience during the hiring process and in selecting the most ideal candidate to employ.

As a coach that works closely with business owners and entrepreneurs, I always recommend that my clients widen their scope a little bit more and pay attention to a few important aspects to consider when employing new people into their businesses.

We know that skills and experience are tried and tested – it gets the job done and gets the position filled – but, it isn’t enough to find employees that can really make a true impact.

 

Talent, Culture And A Paradigm Shift 

If you’re building a business that requires people, which most businesses do, one of the most important processes will be your ability to find and hire quality people and retain them for a long time.

It’s certainly a crucial part of running a business, but what tends to happen is that most businesses will only interview for both skills and experience – which, we can all agree, is a bit outdated.

Skills refer to what the person studied, learned and whether or not they can do what it takes to produce results in their field; while experience refers to what jobs they’ve had, how long they’ve been in the workforce, which businesses they’ve worked for and what they’ve been exposed to in those environments.

It’s easy to measure these two attributes, as you can check who they’ve worked for and the duration; you can take a look at their body of work to get a sense of what they’re able to produce; and you can check their character through references.

But what often tends to happen is that when these people join the business, there comes a realisation that they’re not a good fit, culturally speaking and that they don’t have the right talent often required by the business. Talents can be considered one’s ability to do things naturally, their ability to learn and ability to take and adapt to criticism.

These attributes need to be paid far more attention when choosing the right staff and during the hiring process to get the best out of the people that help operate the business.

 

Incorporating Value Into Your Business Through It’s People 

The first step that needs to be taken is to identify what your business culture is and what your company values are and being aware of this will allow you to have a stronger sense of the people you require to complement your business.

In the second step and during the interview process, you need to figure out how to test the culture and value that the person can bring to your business – figuring out whether they’re a great fit and that the candidate and company will comfortably dovetail; you need to ensure that you’re inclusive of both talent and culture.

I’m not saying that you should discard the current factors that are looked for in potential employees, but to pay more attention to attributes that might bring extra added value to your business. Make use of all four (culture, talent, skills and experience), rather than the traditional two.

If you had to do a proper test for these pieces, you could make the final decision as to how you would implement them: my suggestion being 25% for talent, 25% for culture and 50% for skills and experience – you decide what becomes more important in the right fit for your company.

By taking the traditional route, you could run into the risk that you employ someone who can do the work, but can’t communicate; or that can do the work, but doesn’t want to learn more; or who can communicate really well, but doesn’t want to do as much work.

You’re trying to find people with a natural ability to learn and adapt to new processes, that take on challenges and learn from them; what you’ll find is that talent and culture can’t really be taught, where skills and experience absolutely can.

More often than not, you can teach people the skills of the job that need to be done, but the ability to be a self-starter, to be autonomous, high-performing and to have a strong work ethic – are all things that can’t be taught; they either have it, or they don’t.

 

Honesty, Hunger, Humility, Happiness

 The email delivery powerhouse, SendGrid, applies a healthy combination of what they call the “4 H’s” when hiring new staff and it’s worked wonders for them.

There are 4 cards and each one is rated from 1-5 to measure where they fit in with those attributes in the company. It makes the hiring process a lot easier and you’ll find more emphasis put on talent and culture, rather than just skills and experience.

In the workplace, you should look at employees that bring, or have a sense of:

Happiness;

Hunger (enthusiasm);

Humility;

Honesty.

These are obviously not the be all and end all in measuring who should or should not be an employee, but it is a pretty good start.

 

The Rotting Banana In The Car 

A story that is etched into my brain, which gave me a nice chunk of insight into how skills and experience don’t necessarily correlate with values, talent or culture is the rotting banana story.

A few years back, I had a national key accounts manager that sat in on an interview with a potential employee that he considered hiring. The interview went well, I thought she had all of the necessary skills and experience for the job, so naturally thought that she’d be a great fit.

This is when it got interesting. Instead of simply thanking her, finishing the interview and letting her be on her way, he insisted that he walk her to her car.

I was expecting him to come back up to the office saying how brilliant she is and that we should pull the trigger and hire her. To my surprise, he said without hesitation, “we’re not hiring her.” I thought why not? She has the right talent, skills, a great network and ticked all of the proverbial boxes.

He said that I had to see the state of her car; that a black, rotting banana peel sat on the front seat and was just baking in the sun, probably emitting all sorts of foul odours. He was horrified at the state of her car and said that it meant she was disorganised, messy, can’t keep her head clear, that she doesn’t represent herself well in front of clients and that she’s put on a really good sales front for the interview and that deep down the car is a reflection of who she is.

I thought to myself, “that’s madness”, then he asked me if I saw her nails, which he pointed out were half-painted and half-worked. He firmly said, “she doesn’t take care of herself.” He pointed out that you want someone in sales that takes care of themselves, as they also represent you, or the company and judging by the state of her grooming and car, she’s not a good culture fit for the company.

This taught me the valuable lesson of always paying attention to how well potential employees take care of their car and of themselves. Sure, some people might have an off-day, but those small things can tell you a lot about a person and how they would fit in with your company.

Just in case you were wondering:

I keep myself well-groomed, healthy and fit and know how to best represent you and your business.

So if you’re in need of a great business coach, that also rocks up fresh and energetic – get in touch.

 

+2783 253 3339

brent@spillly.com

 

Shit! This just reminded me that I need to go get that damn banana out of my car.

The joke is on you, because I have a kickass motorbike, just so I can avoid bananas.