All Posts By

Brent Spilkin

Being retrenched? Your CV is not enough.

By Business Coaching Entrepreneur Freelance Motivation Recruitment No Comments

The CV
is dead.

Long live
the CV.

The way in which your parents “brought in the bacon” for 30 years, for the same company, no longer exists.

The workforce of today and tomorrow will find income without a long format Curriculum Vitae with their online presence, a direct sales approach and their searchability being the backbone of success with a strong balance of IQ, EQ and change quotient.

Stop using the front door to get in the building.

Our half-day customised master class will cover how the world and South Africa are moving towards a remote gig economy and where the Internet and online platforms will provide global work opportunity that we have never experienced before.

Brent Spilkin literally wrote the book on freelancers with his book “What the Freelance – the mini MBA for Freelancers.”  The research and findings of this text book has lead to a new approach to working for clients rather than working for an employer.

This master class will leave you with practical tools and insights into getting out the mindset of CVs, recruiters and “let’s hope I get that interview,” and into a new way of proactively seeking the kind of work and freedom you always wanted but never knew possible.

HERE IS A THOUGHT SHIFT: Less of unemployed and more self employed

These are some of the key lessons you will learn and apply:

  • Where to work?
  • How to get work I want?
  • Tools, tricky and tips.
  • Platform thinking.
  • Risk analysis.
  • Growing your network and using Social media effectively while owning your narrative and Media channels.

 

Who are you next?

  • Leader?
  • Entrepreneur?
  • Contributor?
  • Designer?
  • Strategist?
  • Consultant?
  • Provocateur?

Find out more Today If You…

  • Are being forced out of your job and don’t know what is next.
  • Are fearful of going at it alone or if that is even really an option.
  • Are eager to learn proven job-search strategies that work in today’s economy.
  • Are bored with your past choices and are exploring career opportunities.
  • Are ready to start the next phase of your life and career.
  • Have started your own side gig and need to push this a lot harder.
  • Feel that the millennials are doing stuff that scares you [and are taking the jobs you want!]

Come define your future. Make this a positive choice not a crisis.

For more info contact us or send us a WhatsApp message.

 

Social Truths – A Master Class on Social Media Strategy and Content

By Agency Business Innovation Social Media Strategy No Comments

“Transparency may be the most disruptive and far-reaching innovation to come out of social media.”

Many brands and business are on social media. Why? Because they feel they have to be. In this master class we will take a reflective view as to why you are on social media, what exactly you are trying to achieve and what does success look like. If you’re an agency running social media on behalf of brands, a brand running your own social media or a business with your own social media channels, then let us help you look at your social media truths and execute your social media according to a strategic plan.

Social Media is not just another marketing channel, but where you can have meaningful conversations with your customers, potential customers and people who are interested in your brand. Social media enables you to humanize your brand, drive brand advocacy and referrals, but can also open you up to risk if not managed properly.

COURSE OUTLINE

The HALF day hands-on practical Master class will feature sessions that include:

  • Why Social Media

○An overview of the landscape and best practice per channel

  • Structuring a social media team

○How to effectively set up a social media team and with what skill set

  • How to plan and deliver on campaign strategies

○A simple tool that will allow you to plan, deliver and measure results

  • Mapping out your social media strategy and content plan

○We will do a practical plan on how to map this out for your channels

  • Resources to help you manage and execute on your social media

○Accessible tools to help you manage your social media

  • When should you use influencers

○The good, the bad and the ugly

  • Paid media

○An overview of getting visibility beyond organic algorithms

Most importantly, this workshop shows how how to position yourself on social media, understanding how to structure and set up your team, as well as creating content that’s right for your brand.

HOW WILL YOU BENEFIT?

On the day, you will be taken through a program that looks at your existing social media channels and how you can improve on them by taking a step back, rethinking your team, your resources as well as how you plan content effectively.

This investment should enable you to run your social media effectively, which in turn drives benefits for your business whether it being positive sentiment or driving leads.

This will be an informal but interactive day. All participants are encouraged to participate,

ask questions and make observations from their own perspectives and experiences. There will also be practical activities to ensure you walk way with useful implementation plans on running and executing your social media effectively and efficiently.

IDEAL NUMBER AND PROFILE OF PARTICIPANTS

Maximum 20 participants

The course content is universally relevant to all businesses, regardless of industry or size and will help a freelancer, community manager or a corporate marketer come to grips and plan their future social media requirements.

COST OF WORKSHOP:

The total fee for this process is R4699 per participant INCLUDING VAT. This includes refreshments, breakfast, as well as any materials provided on the day.

WHO IS DELIVERING THE CLASS?

Elena is a seasoned publishing, content, social media and digital marketing professional. Previously head of social media and content at Aqua (now Wunderman) she now consults to numerous agencies and brands. At the forefront of social media marketing in London in 2010, Elena has gone on to clock up career highlights such as establishing the MTN Group’s social media policies, guidelines and strategies across 22 Opcos; as well as creating a social media command centre for a global beverage company.

Known locally to many agencies as a secret weapon to bed down new clients (on-boarding teams, setting up policies and guidelines, writing strategies), she is also adept at working direct with clients to manage their agencies.

Brent Spilkin over the past 7 years has helped over 150 advertising, media, marketing, PR, digital, software, branding and content businesses and their owners develop, manage crisis, strategize and flourish. He has clients throughout South Africa, Israel, The United Kingdom and The United States that now generate over two billion Rands worth of annual sales revenue. His mini-MBA text book is now lectured through reputable private tertiary colleges. He is a loud-mouthed, tech-adopting, motorcycle-riding business coach who won’t settle for mediocrity.

He has an endless supply of hope when it comes to the resurrection of a beautiful, successful South Africa in which he wants to live and thrive.

BOOK TICKETS HERE:

https://qkt.io/WsjJPD

Get. Shit. Done.

By Business Business Coaching Coaching Entrepreneur Mentoring Motivation No Comments

The single biggest contributor to success in a business is your attitude towards everything and everyone and your ability to Get Shit Done.

As a business owner you are responsible for multiple tasks and responsibilities and GSD applies to every aspect of your business. Getting Shit Done entails asking questions when you are unsure and learning from the process and your mistakes. Getting Shit Done is believing in urgency, excellence and delivery. GSD is often referred to as “Hustle” but it’s more than that in your business. It’s the grit, the mental toughness, your emotional capacity and your passion to be recognised for greatness, recognised for always delivering what you said you would, on time, on budget and without fuss.

 

Constant improvement and putting in the extra effort with suppliers, staff and clients alike will pay off in more than just dividends; you will attract and retain better quality, higher paying clients and MATTER to the people your business touches.

 

Set your goals, push the boundaries, and achieve success and always over-deliver. Copy Paste. Copy Paste. Copy Paste.

 

Getting Shit Done means you do the work you dread, submit the taxes your hate, have the hard conversations with your stakeholders, the harder conversations with your clients and the most difficult conversations with yourself.

 

Your talent will only take you so far, but the ability to learn the skills required to grow an organisation of one, that will get the important tasks done professionally, deal with clients maturely and communicate effectively is what will set your business apart from your talented peers.

 

Having a high GSD factor will allow you to work on the big picture and vision in small bite-sized achievable chunks, looking at the long road ahead and never feeling that it’s too far to go. Building your GSD factor is work. It needs to be developed and exercised like any other muscle in your body. If you keep pushing yourself to do the hard things, the hard things become easier and you build tolerance to them and this will allow you to grow through the mental barriers you had subconsciously set yourself. Achieve more.

 

Getting Shit Done means you question everything. Question your processes. Question your clients. Question your prices. Question yourself. Will power ebbs and flows and your motivation levels will never be at 110% every damn day so stick to a schedule. Be regimented in everything you do and avoid distractions that are shoved in your path every minute. Get off Social media. Stop reading rubbish and only consume for improvement. Get off social media. Learn from the best that have done it and have the most valuable lessons to learn. Get off social media. Set small habits and expand on them over time. If you want to cheat then make it part of the habit and routine. Cheat only when your calendar says you can.

 

Consistency is the fuel of getting shit done. Pick a pace and tone that works for you and your clients and be consistent in everything you do from the way you answer your phone to the automation and frequency of raising your invoices.

 

Starting a business is easy. Growing a business is painful. Growing a great business is extremely tough and takes resilience. Getting Shit Done is Godly. Your clients, suppliers and consumers will not remember the work you delivered in the months and years to come. They will remember the way you delivered the work, your level of professionalism, the way you presented yourself and how you communicated with them at all touch points in their business.

 

Getting Shit Done is what will make your business a success. Getting Shit Done is what will make you a success. Get. Shit. Done.

WeWork host the August edition of Business, Bikes and Breakfast

By Business, Business Coaching, Coaching, Entrepreneur, Motivation, Motor Bikes One Comment

The Jo’burg team at WeWork helped successfully pull off the coaching element of last week’s Business Bikes and Breakfast event!

The prior months group voted on “Social media strategy” as the August theme and after doing a fun ice breaker event on top of Northcliff Hill we pulled into the Link building [scaring the security guards] where coffee and coaching was served!

All pics by Brandon

Business, Bikes and Breakfast – a Radical Accountability Program. Jo’burg April 2019.

By Business Coaching Lifestyle Mentoring Motivation Motor Bikes Photography No Comments

This month 10 business owners shared insights into their big ambitious business goals and how to start with a strategy to deliver this.

Some of the tools used included a Value Proposition canvas and a customer window matrix.

Unsure what these are? Contact us to find out more brent@spillly.com

All pics with love from Brandon.hinton.jpeg

Business, Bikes and Breakfast Radical Accountability Program

By Uncategorised

After months of planning and building the methodology, the first Business Bikes and Breakfast Radical Accountability Program was held on 1 February with 14 delegates each riding their motorcycle our from Parkhurst, Johannesburg to Parys in the Free State.

It rained. It rained a lot. Let’s be clear, it was wet but the riders were in good spirit even after half the crew took the wrong highway off ramp and got lost on a dirt road that was not ideal for Harleys and Ducati Panigales.

Breakfast and coffee was served at the Dog and Fig Brewery just outside of Parys whereafter the group coaching program was facilitated by Brent Spilkin, aka, Spillly.

The program started with a fun introductory and memory exercise and some deep reflection on 2018, the year gone by. After this some perspective was given on the highs and lows of their year, we ran planning and deliberation on what 2019.

Using the #BBBRAP redline worksheet, each biker looked at their personal lives and business life and devised 4 crucial plans to improve these over 4 periods. These were shared, under no obligation with the rest of the participants, leaving pride off the table and vulnerability in the open.

It was a new experience for all with friends and memories being made as well as driving away with some clarity and purpose for the coming months.

Here is what a few delegates said:

“Over all a really open and vulnerable experience. Spillly also has a way of communicating in a way that makes sense to me plus invites me to get to down to the ‘nitty gritty’ if where the challenges lie…in me!!! Great way to meet new people. Often those people are a mirror to your own experiences, both personally and professionally, so you kind of all help each other out.”

_______________________

“Spillly helped me finally put a strategic plan-to-action down to paper on things that had been dwelling in the back of my head for months – such a refreshing and inspiring way to start the year. That’s for not only being a good coach Spillly, but a friend in this process too.”

_______________________

“This platform allowed me to reevaluate aspects of my life from a personal and business perspective and in turn, opened my mind to making positive changes. Best of all, I was able to do it with like-minded business people.”

Each Biker walked away with some insight into themself and appreciated taking the time out the office to focus on growth and improvement across all elements of their life! They also had a working document to reflect back on, as well as a few stickers and a unique BBBRAP poster for the days ride.

Friends were made and bonds of trust established – all crucial for the next ride out on 1 March 2019!

REFLECT | WRITE | PLAN | SHARE

Here are a few images of the day thanks to Joe at Bonafide Studios.

For more info on this great movement and details of the next ride please email brent@spillly.com or drop him a text on 0832533999

Business, Bikes and Breakfast Radical Accountability Program #BBBRAP 1 Feb. 19

By Business Coaching Mentoring Motivation Motor Bikes Public Speaking No Comments

Business, Bikes and Breakfast Radical Accountability Program #BBBRAP 1 Feb. 2019

After months of planning and building the methodology, the first Business Bikes and Breakfast Radical Accountability Program was held on 1 February with 14 delegates each riding their motorcycle our from Parkhurst, Johannesburg to Parys in the Free State.

It rained. It rained a lot. Let’s be clear, it was wet but the riders were in good spirit even after half the crew took the wrong highway off ramp and got lost on a dirt road that was not ideal for Harleys and Ducati Panigales.

Breakfast and coffee was served at the Dog and Fig Brewery just outside of Parys whereafter the group coaching program was facilitated by Brent Spilkin, aka, Spillly.

The program started with a fun introductory and memory exercise and some deep reflection on 2018, the year gone by. After this some perspective was given on the highs and lows of their year, we ran planning and deliberation on what 2019.

Using the #BBBRAP redline worksheet, each biker looked at their personal lives and business life and devised 4 crucial plans to improve these over 4 periods. These were shared, under no obligation with the rest of the participants, leaving pride off the table and vulnerability in the open.

It was a new experience for all with friends and memories being made as well as driving away with some clarity and purpose for the coming months.

Here is what a few delegates said:

“Over all a really open and vulnerable experience. Spillly also has a way of communicating in a way that makes sense to me plus invites me to get to down to the ‘nitty gritty’ if where the challenges lie…in me!!! Great way to meet new people. Often those people are a mirror to your own experiences, both personally and professionally, so you kind of all help each other out.”

_______________________

“Spillly helped me finally put a strategic plan-to-action down to paper on things that had been dwelling in the back of my head for months – such a refreshing and inspiring way to start the year. That’s for not only being a good coach Spillly, but a friend in this process too.”

_______________________

“This platform allowed me to reevaluate aspects of my life from a personal and business perspective and in turn, opened my mind to making positive changes. Best of all, I was able to do it with like-minded business people.”


Each Biker walked away with some insight into themself and appreciated taking the time out the office to focus on growth and improvement across all elements of their life! They also had a working document to reflect back on, as well as a few stickers and a unique BBBRAP poster for the days ride.

Friends were made and bonds of trust established – all crucial for the next ride out on 1 March 2019!

“REFLECT | WRITE | PLAN | SHARE

Here are a few images of the day thanks to Joe at Bonafide Studios.