Category

Mentoring

Get. Shit. Done.

By Business Business Coaching Coaching Entrepreneur Mentoring Motivation No Comments

The single biggest contributor to success in a business is your attitude towards everything and everyone and your ability to Get Shit Done.

As a business owner you are responsible for multiple tasks and responsibilities and GSD applies to every aspect of your business. Getting Shit Done entails asking questions when you are unsure and learning from the process and your mistakes. Getting Shit Done is believing in urgency, excellence and delivery. GSD is often referred to as “Hustle” but it’s more than that in your business. It’s the grit, the mental toughness, your emotional capacity and your passion to be recognised for greatness, recognised for always delivering what you said you would, on time, on budget and without fuss.

 

Constant improvement and putting in the extra effort with suppliers, staff and clients alike will pay off in more than just dividends; you will attract and retain better quality, higher paying clients and MATTER to the people your business touches.

 

Set your goals, push the boundaries, and achieve success and always over-deliver. Copy Paste. Copy Paste. Copy Paste.

 

Getting Shit Done means you do the work you dread, submit the taxes your hate, have the hard conversations with your stakeholders, the harder conversations with your clients and the most difficult conversations with yourself.

 

Your talent will only take you so far, but the ability to learn the skills required to grow an organisation of one, that will get the important tasks done professionally, deal with clients maturely and communicate effectively is what will set your business apart from your talented peers.

 

Having a high GSD factor will allow you to work on the big picture and vision in small bite-sized achievable chunks, looking at the long road ahead and never feeling that it’s too far to go. Building your GSD factor is work. It needs to be developed and exercised like any other muscle in your body. If you keep pushing yourself to do the hard things, the hard things become easier and you build tolerance to them and this will allow you to grow through the mental barriers you had subconsciously set yourself. Achieve more.

 

Getting Shit Done means you question everything. Question your processes. Question your clients. Question your prices. Question yourself. Will power ebbs and flows and your motivation levels will never be at 110% every damn day so stick to a schedule. Be regimented in everything you do and avoid distractions that are shoved in your path every minute. Get off Social media. Stop reading rubbish and only consume for improvement. Get off social media. Learn from the best that have done it and have the most valuable lessons to learn. Get off social media. Set small habits and expand on them over time. If you want to cheat then make it part of the habit and routine. Cheat only when your calendar says you can.

 

Consistency is the fuel of getting shit done. Pick a pace and tone that works for you and your clients and be consistent in everything you do from the way you answer your phone to the automation and frequency of raising your invoices.

 

Starting a business is easy. Growing a business is painful. Growing a great business is extremely tough and takes resilience. Getting Shit Done is Godly. Your clients, suppliers and consumers will not remember the work you delivered in the months and years to come. They will remember the way you delivered the work, your level of professionalism, the way you presented yourself and how you communicated with them at all touch points in their business.

 

Getting Shit Done is what will make your business a success. Getting Shit Done is what will make you a success. Get. Shit. Done.

Business, Bikes and Breakfast – a Radical Accountability Program. Jo’burg April 2019.

By Business Coaching Lifestyle Mentoring Motivation Motor Bikes Photography No Comments

This month 10 business owners shared insights into their big ambitious business goals and how to start with a strategy to deliver this.

Some of the tools used included a Value Proposition canvas and a customer window matrix.

Unsure what these are? Contact us to find out more brent@spillly.com

All pics with love from Brandon.hinton.jpeg

Business, Bikes and Breakfast Radical Accountability Program #BBBRAP 1 Feb. 19

By Business Coaching Mentoring Motivation Motor Bikes Public Speaking No Comments

Business, Bikes and Breakfast Radical Accountability Program #BBBRAP 1 Feb. 2019

After months of planning and building the methodology, the first Business Bikes and Breakfast Radical Accountability Program was held on 1 February with 14 delegates each riding their motorcycle our from Parkhurst, Johannesburg to Parys in the Free State.

It rained. It rained a lot. Let’s be clear, it was wet but the riders were in good spirit even after half the crew took the wrong highway off ramp and got lost on a dirt road that was not ideal for Harleys and Ducati Panigales.

Breakfast and coffee was served at the Dog and Fig Brewery just outside of Parys whereafter the group coaching program was facilitated by Brent Spilkin, aka, Spillly.

The program started with a fun introductory and memory exercise and some deep reflection on 2018, the year gone by. After this some perspective was given on the highs and lows of their year, we ran planning and deliberation on what 2019.

Using the #BBBRAP redline worksheet, each biker looked at their personal lives and business life and devised 4 crucial plans to improve these over 4 periods. These were shared, under no obligation with the rest of the participants, leaving pride off the table and vulnerability in the open.

It was a new experience for all with friends and memories being made as well as driving away with some clarity and purpose for the coming months.

Here is what a few delegates said:

“Over all a really open and vulnerable experience. Spillly also has a way of communicating in a way that makes sense to me plus invites me to get to down to the ‘nitty gritty’ if where the challenges lie…in me!!! Great way to meet new people. Often those people are a mirror to your own experiences, both personally and professionally, so you kind of all help each other out.”

_______________________

“Spillly helped me finally put a strategic plan-to-action down to paper on things that had been dwelling in the back of my head for months – such a refreshing and inspiring way to start the year. That’s for not only being a good coach Spillly, but a friend in this process too.”

_______________________

“This platform allowed me to reevaluate aspects of my life from a personal and business perspective and in turn, opened my mind to making positive changes. Best of all, I was able to do it with like-minded business people.”


Each Biker walked away with some insight into themself and appreciated taking the time out the office to focus on growth and improvement across all elements of their life! They also had a working document to reflect back on, as well as a few stickers and a unique BBBRAP poster for the days ride.

Friends were made and bonds of trust established – all crucial for the next ride out on 1 March 2019!

“REFLECT | WRITE | PLAN | SHARE

Here are a few images of the day thanks to Joe at Bonafide Studios.

The top 8 things advertising agencies should be doing to build their business models around freelancers

By Business Coaching Freelance Mentoring No Comments

Not too long ago, agencies hid freelancers behind the curtain as they quietly pumped out work. Today, success requires you to view freelancers as strategic assets. With the growing gig economy and technology making it so easy to work remotely, it is becoming irrelevant whether
a worker is a freelancer or belongs to permanent staff. Clients do not care who does the job — they want to know you have the experts available to produce quality work on time and within budget.

Here’s why you need to create a freelancer strategy

Many agencies look to freelancers to provide cost-effective, quick labour. However, if you do not manage freelancers appropriately, they can cost more time and money than you realise. It takes time to find them, manage them, and to fix their work if something goes wrong. These hours add up and take away from your margins.

When you hire freelancers correctly, i.e. build them into your business model, your bottom line will benefit from the consistently superb quality work they produce. Freelancers add value. Most projects need a team of experts, and few (if any) agencies can have them all on their staff. Additionally, the best talent for the project may not be available locally.

Freelancers help you reduce overheads, increase specialisation and improve service levels. Providing higher-quality output and lower costs to clients is why you should be gearing your agency towards operating via freelance talent.

Developing an arsenal of trusted freelancers, who are well-coached in your company culture, and creating systems for scaling, can help your agency grow without straining your budget or sacrificing quality. Here are the top 8 things your agency should do to build your business model around freelancers:

1. Have a wide bench of talent

Instead of the same teams hiring the same freelancers, ensure you have a wide choice of freelancers on the bench which any team can access when they need specific talent.

 2. Consider their rates, as well as their ratings & reputation

 Thoroughly vet talent until you can trust their work is up to scratch and that they know how to deliver what you expect. Contact your peers to chat to them about their experiences with some of the freelancers you are considering adding to your bench of talent, or use online freelance resources where they are rated by the companies who have hired them before.

 3. Develop relationships with them

 To improve work consistency, shorten ramp-up time and minimise costs, build relationships with your go-to freelancers and ensure you always have a reliable pool of talent on hand.

4. Let freelancers know they are assets

You are hiring freelancers to add value, so treat them like they are valuable. To benefit from cost-effective, high-quality results, your freelancers must feel that their talent and experience are beneficial to your team.

5. Give them all the information they need

When a freelancer is empowered with all the information they need for a project, they become more dedicated and willing to collaborate on making said project successful. You can further assist them to develop a deeper understanding of the client and project by including them in relevant meetings and connecting them to the right people to answer their questions.

6. Communicate expectations clearly

 Be upfront about what the work entails, what the deliverables are, and what success looks like for you. On the other side of the coin, invite the freelancer to express their expectations too, so that you know what they will be billing, have an idea of their availability, and any other essential details which may affect the project.

7. Bring contractors onboard earlier

 Before your pitch to a new client / for a new project, bring your freelancers onboard to help shape the project scope with their specific expertise and assist in defining what success looks like, as well as to better estimate the rate your agency will charge for the work you are pitching.

8. Give them access to your tools

From day one, give your freelancers access to your collaboration tools, such as Asana or Slack. This promotes open communication, which helps them resolve issues efficiently and hold each other accountable.

The bottom line for agencies hiring freelancers is to find the best possible talent and use them wisely. By building a contingent workforce into your business model, you can increase your agency’s immediate margins and ensure that the value of what you are offering grows over time.

The Sunday Morning Media Show with Ashraf Garda + Spillly

By Books Business Freelance Mentoring Public Speaking No Comments

Last Sunday morning, I was given the pleasure of speaking to Ashraf on SAFM on his freelance career and the challenges he faced and often still faces as an independent professional.

The conversation covered aspects of the current economic situation is SA and how the education system is letting people down in the entrepreneurial space.

For more info on our topic and the WTF Freelance MBA that is being run at Vega School click here. 

Change your goals from Success to Significance

By Business Coaching Mentoring Motivation Public Speaking

This week I had the privilege of hosting the launch event for Mike Saunders book, The Five Year Mark. The book is about all the lessons learned in the first five years building Digitlab, a digital agency. You can read my review and my learnings here but those are not the most salient points for me. It was what Mike said when I asked him about the next 5 years and his level of pride in what he has built in the past year, that stuck.

What he said was [in much better English than this] when he started the business, his view of success was to take from the world as much as he could [money] and measure his success against this metric, but over time he has moved the needle of achievement from “Success to Significance.”

Mike wants to be significant. That can mean a legacy business. That can mean helping people grow in their own lives and businesses. That can mean helping someone who is desperate on the side of the road make it through another week. Significance is different from person to person and from interaction to interaction but if Mike is significant to you, then that is his new definition of success.

I like this outlook. A lot. I also believe that if he is significant in peoples’ lives and in business that the old metric [money] will come, in spades as the byproduct. Its not often you meet people who say things like this that you actually believe. Its often just a marketing message, but I believe Mike. You should too. Buy the book.

Are you becoming a Betterman?

By Business Coaching Lifestyle Mentoring Public Speaking No Comments

About a year ago I was fortunate enough to coach Erik Kruger from Betterman and have remained in contact over the past few months, watching his business grow and define its position in the market.

Betterman is a website dedicated to the thinking man. The man who lives with intention. The man who takes action. It’s a gathering place for those who seek influence and those who seek to make an impact in the world.

Under the Betterman umbrella is the Apex Club, an event that happens for dapper men who want to learn about life, entrepreneurship and leaving an impact. Last week I was asked by Erik to tell my story and share knowledge and learnings about my businesses and experiences. It was a pleasure to have 35 men who genuinely cared about the organisation engage with me and each other at the Maxim Lounge in Sandton.

Here are some pics taken during the event, where I was seen in a jacket [a rare thing indeed!]

 

Email Is Ruining Your Relationships

By Business Coaching Mentoring Motivation No Comments

I started working in my business in 1995. I had an “old fashioned” telephone with push buttons by my side and next-door in my bookkeepers office, stood two facsimile machines. I say ‘facsimile’ because I know what that is and I’m proving a point… more of that to follow.

 

Lets be clear. No Internet to be heard of. No Facebook. No email. No cell phones. We had the yellow pages and written CRM lists. Our invoicing and accounting package ran off a Pentium processor with a dot matrix printer attached via cable. It was slow but reliable.

 

Life and business was actually way simpler and way slower. As tech caught up with our need for speed and the Internet moved into our communication reach, our once heavily focused cold calling and telephonic relationship-based business started moving to the written word and my first email address [for the whole company] was set up. This in my opinion was the beginning of the end. Everyone from customers, suppliers and staff now started building a culture of “covering my tracks” and putting every last word in 11 point Calibri. Again, it worked for the most part very well. Productivity did improve and information flowed exponentially faster. But this was at the cost of relationships. Here is my visual estimation of how that looked:

 

So, as we started typing away, we stopped calling people and then the Hiroshima of communication was dropped – cell phones. As soon as short message system [SMS] became a ‘thing’ the written word became more powerful than our voice. We lost tone. We lost pace. We lost the sound of LOL and we started losing eye contact. Internet 2.0 brought us social media and along with mobile domination and Wi-Fi proliferation the problem was escalated.

 

We stopped making calls. We stopped taking calls. We huff when our mothers call and cant understand why they just don’t text us. We aim for the impossible Inbox Zero and are suffering from email fatigue. Add to that Slack fatigue, Whatsapp fatigue, Skype fatigue, Text fatigue, Social media fatigue, messenger fatigue and now Story fatigue.

 

We don’t LOL anymore ‘cause it’s lame. FFS. We have stopped laughing in text – never mind in real life. But there is light at the end of the tunnel. It’s called the telephone. It’s a place where you can address an issue in 2 minutes rather than bouncing a string mail back and forth 20 times to resolve something simple. It’s a place where you are not cc’d, Bcc’d or even forwarded useless, untimely information. There is no spam *gasp* in your conversation and you can in worst-case follow up with a simple bullet point email to “cover your ass!” [If need be.]

 

The phone is your friend. It’s the place you spent hours chatting to girlfriends, boyfriends and family in your youth. A place where you can laugh and even entertain the quiet moments, between words and thoughts. It’s the place you can enjoy people ‘umming’ and ‘ahhing’ to your voice. The phone gives you instant satisfaction and recognition.

 

This is a call for action. It’s a call to return to the decades before Snapchat and pick up the phone. Cut through the bullshit. Take a chance. Can you hear that ringing?? Answer the call.

 

 

Recent Update: It has become clear that more and more of my clients now are responding to mail with a call and making more calls in order to re-establish a missing feeling and ACTUALLY speed up the pace of their business. Voice is and always will be, quicker than your fingers.

21 Signs You Should Invest In Business Coaching.

By Coaching Mentoring

Running your own business is hard. It’s lonely at the top. Often business owners just wish they had someone [who isnt a friend or spouse] to just give open, honest and objective advice on what they should do and not do next. That’s where business coaching plays a vital role in your organisation. If you aren’t even sure what business coaching is work out how many of these 21 points resonate with you?

  1. You can’t determine what’s really important on a daily basis and aren’t even focusing on the ones you feel are. You are unsure what to do next and even what sequence to follow.

  2. You aren’t seeing the blind spots and feel you need someone to clue you into things you don’t know exist

  3. There is no one that you are accountable to and feel that having to answer to someone will keep you on track.

  4. You say yes to every opportunity and aren’t chasing the most fruitful ones.

  5. There is no focus on your weaknesses and you aren’t developing your strengths further.

  6. Your company lacks a differentiating factor that will advance your growth quicker and separate you from the pack.

  7. Your team are looking for a strong leader with powerful techniques to improve their own skills and keep them motivated.

  8. The business is treading water and just not growing fast enough and not reaching the potential you knew was there when you started the company.

  9. On a daily basis you are not happy at your workplace and are making excuses to not engage with clients and staff. You are looking for clarity, joy and increased success.

  10. There is no objective soundboard in your life that you can bounce ideas and frustrations off.

  11. Decisions are being made with no confidence and you are tired of making these choices alone. You know that what you are doing has been done before and just want someone to show you how.

  12. There is still passion in the business but you are finding it impossible to articulate this to potential clients and often find that people don’t really understand what it is you do. You lack a clear message and a juicy desirable brand.

  13. The constant “No’s” have bruised your ego and confidence. Getting new business is harder than you thought and you are too exhausted to keep trying.

  14. Your income is a roller coaster with great months and terrible month back to back, making it impossible to plan for stability and giving your team a feeling of insecurity.

  15. You really want to make more money and don’t know why its taken this long and aren’t sure if its meant to be this hard. Questioning yourself has become almost a daily occurrence.

  16. Marketing and cold hard sales are not your friend, but you would like them to be.

  17. You have heard of this myth called “work-life balance” and are desperately looking for a little of this.

  18. Comparing your business to other businesses has become a pastime and opposition are always quicker off the mark than you are.

  19. Your version of success has become muddy and your goal dates have come and gone more than a few times.

  20. There are no set processes in the daily operations and you keep repeating yourself to your team and making the same mistakes over and over.

  21. You’re serving everyone but yourself and you want better clients and don’t even know what your ideal client looks like.

If you don’t know how to build a business and are looking for the “Ah-ha” moments that will make your company a great company and getting a job is not an option, then you are ready for a business coach. Invest in your business. Invest in you and receive incredible value and freedom.

Relationships are reality for Influencers

By Business Coaching Mentoring Social Media Twitter No Comments

spillly influencer marketing

Before web 2.0 and the rise of social media, influence was exclusive to a privileged few who held unrivalled sway over public opinion. Today, individuals on social media get to pick and choose who and what they listen to and those who once had little chance of being heard can now broadcast their messages across the world.

Influencers are now niche promoters and brand advocates that are active on social media sites and blogs and brands are now naturally hungry to take advantage of this phenomenon. Brands will seek to turn that influence into a marketing opportunity but aren’t always sure how best to go about this.

An influencer is the mutual friend connecting your brand with your target consumers. For influence to take place, the influencer needs to behave authentically and when communicating about or on behalf of a brand. The balance between being seen as an online billboard and someone that is being paid to recommend a product in a credible way is often misunderstood and the value in using influence marketing lost.

There are five key understandings that allow you to define what the right influencer looks like for your brand:

  1. Context:

An influencer differs for every brand because, first and foremost, they are a contextual fit. This is the most important characteristic when targeting the right influencers for your brand. The example I always use is that Justin Bieber can’t sell insurance without looking like a fraud to his followers because they are teenager girls who aren’t interested in that.

  1. Reach:

Defined as the size of the audience or the number of followers the influencer has on a particular platform. Influence describes the ability to affect action from within that audience. When Reach and Context work together, you have success.

  1. Actionability:

This is the influencer’s ability to cause action by their audience. This characteristic comes naturally when you target individuals that are in contextual alignment with your brand and have a far enough reach.

  1. An “opt-in” network:

Influencers don’t force themselves upon an audience as their followers choose to follow them on particular channels like Twitter or a blog. Thus, their audience is engaged and is there to hear about the topic being discussed. This is why the need for a contextual fit is so important.

  1. Engagement:

Positive engagement is a great indicator that the content is interesting to their audience. This means that something about their content is evoking a reaction and that there is the potential for an action to occur.

Once you understand these, the next step is giving your influencer an image you can best match real influnecers to. Decide on what type of personality you require and if you need an activist, an informer or an authority to best promote your campaign or product. Next pick a genre. Examples include technology, fashion, travel and marketing. Niche this genre further into LSM, geographical position and age group.

Pick a topic that your ideal influencer sometimes talks about on social media or their blog and decide what type of reach and actions you will require from the influencer. Do you want likes, follows, engagement or visual content creation? Always ensure that the influencer is aware of your primary audience and your campaign objectives from the start, giving you the best chance of success.

Always remember that reach is vanity, engagement is sanity and relationships are reality.

 

<This post was originally written for Digitlab and can be viewed here>