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Business

Start a Movement, Make It Public and Embrace Failure.

By Business, Business Coaching, Coaching, Culture, Motivation, Motor Bikes No Comments

During the past few public speaking gigs I have been fortunate enough to have presented, it’s become so clear to me, than every person, regardless of being a business owner or employee, needs to own page 1 of Google, if searched for by name.

I started Business, Bikes and Breakfast as a pet project, an experiment, a fun day out in February 2019 with nothing more than an idea, an Instagram page and some cool images stolen of the interwebs. Its now reached hundreds of people and is gaining momentum both in the paid for coaching events as well as the free social rides. This is my movement. This is my culture. This is my expertise and this is me owning my narrative and Google page 1!

Here is what I believe in:

  • START A MOVEMENT
  • MAKE IT PUBLIC
  • EMBRACE YOUR FIRST FOLLOWERS AS LEADERS AND PARTNERS
  • EMBRACE FAILURE [and keep improving!]

Very simple in nature and way more difficult in practise. I’ve started a community, which is hard, but hugely satisfying.

In the years to come, it will be these communities and events that will give me pleasure, not give me regrets and will the things I’ve done in life I’m most proud of on the business front.

There are a few other lessons learned here too:

  1. Double niche [Entrepreneurs who own bikes].
  2. Allow the community to contribute and change the way you operate in some way.
  3. Document the hell out of the events.
  4. Share content and let the community become your ambassadors and influencers.
  5. Fail publicly, you wont regret it.

If you want to find out more, drop me an email or Whatsapp.

Enjoy some of the images below from the 2nd BBBRAP social ride in Jo’burg on the 16th February. [All the cool ones are thanks to Richard Harper]

 

Social Truths – A Master Class on Social Media Strategy and Content

By Agency Business Innovation Social Media Strategy No Comments

“Transparency may be the most disruptive and far-reaching innovation to come out of social media.”

Many brands and business are on social media. Why? Because they feel they have to be. In this master class we will take a reflective view as to why you are on social media, what exactly you are trying to achieve and what does success look like. If you’re an agency running social media on behalf of brands, a brand running your own social media or a business with your own social media channels, then let us help you look at your social media truths and execute your social media according to a strategic plan.

Social Media is not just another marketing channel, but where you can have meaningful conversations with your customers, potential customers and people who are interested in your brand. Social media enables you to humanize your brand, drive brand advocacy and referrals, but can also open you up to risk if not managed properly.

COURSE OUTLINE

The HALF day hands-on practical Master class will feature sessions that include:

  • Why Social Media

○An overview of the landscape and best practice per channel

  • Structuring a social media team

○How to effectively set up a social media team and with what skill set

  • How to plan and deliver on campaign strategies

○A simple tool that will allow you to plan, deliver and measure results

  • Mapping out your social media strategy and content plan

○We will do a practical plan on how to map this out for your channels

  • Resources to help you manage and execute on your social media

○Accessible tools to help you manage your social media

  • When should you use influencers

○The good, the bad and the ugly

  • Paid media

○An overview of getting visibility beyond organic algorithms

Most importantly, this workshop shows how how to position yourself on social media, understanding how to structure and set up your team, as well as creating content that’s right for your brand.

HOW WILL YOU BENEFIT?

On the day, you will be taken through a program that looks at your existing social media channels and how you can improve on them by taking a step back, rethinking your team, your resources as well as how you plan content effectively.

This investment should enable you to run your social media effectively, which in turn drives benefits for your business whether it being positive sentiment or driving leads.

This will be an informal but interactive day. All participants are encouraged to participate,

ask questions and make observations from their own perspectives and experiences. There will also be practical activities to ensure you walk way with useful implementation plans on running and executing your social media effectively and efficiently.

IDEAL NUMBER AND PROFILE OF PARTICIPANTS

Maximum 20 participants

The course content is universally relevant to all businesses, regardless of industry or size and will help a freelancer, community manager or a corporate marketer come to grips and plan their future social media requirements.

COST OF WORKSHOP:

The total fee for this process is R4699 per participant INCLUDING VAT. This includes refreshments, breakfast, as well as any materials provided on the day.

WHO IS DELIVERING THE CLASS?

Elena is a seasoned publishing, content, social media and digital marketing professional. Previously head of social media and content at Aqua (now Wunderman) she now consults to numerous agencies and brands. At the forefront of social media marketing in London in 2010, Elena has gone on to clock up career highlights such as establishing the MTN Group’s social media policies, guidelines and strategies across 22 Opcos; as well as creating a social media command centre for a global beverage company.

Known locally to many agencies as a secret weapon to bed down new clients (on-boarding teams, setting up policies and guidelines, writing strategies), she is also adept at working direct with clients to manage their agencies.

Brent Spilkin over the past 7 years has helped over 150 advertising, media, marketing, PR, digital, software, branding and content businesses and their owners develop, manage crisis, strategize and flourish. He has clients throughout South Africa, Israel, The United Kingdom and The United States that now generate over two billion Rands worth of annual sales revenue. His mini-MBA text book is now lectured through reputable private tertiary colleges. He is a loud-mouthed, tech-adopting, motorcycle-riding business coach who won’t settle for mediocrity.

He has an endless supply of hope when it comes to the resurrection of a beautiful, successful South Africa in which he wants to live and thrive.

BOOK TICKETS HERE:

https://qkt.io/WsjJPD

Get. Shit. Done.

By Business Business Coaching Coaching Entrepreneur Mentoring Motivation No Comments

The single biggest contributor to success in a business is your attitude towards everything and everyone and your ability to Get Shit Done.

As a business owner you are responsible for multiple tasks and responsibilities and GSD applies to every aspect of your business. Getting Shit Done entails asking questions when you are unsure and learning from the process and your mistakes. Getting Shit Done is believing in urgency, excellence and delivery. GSD is often referred to as “Hustle” but it’s more than that in your business. It’s the grit, the mental toughness, your emotional capacity and your passion to be recognised for greatness, recognised for always delivering what you said you would, on time, on budget and without fuss.

 

Constant improvement and putting in the extra effort with suppliers, staff and clients alike will pay off in more than just dividends; you will attract and retain better quality, higher paying clients and MATTER to the people your business touches.

 

Set your goals, push the boundaries, and achieve success and always over-deliver. Copy Paste. Copy Paste. Copy Paste.

 

Getting Shit Done means you do the work you dread, submit the taxes your hate, have the hard conversations with your stakeholders, the harder conversations with your clients and the most difficult conversations with yourself.

 

Your talent will only take you so far, but the ability to learn the skills required to grow an organisation of one, that will get the important tasks done professionally, deal with clients maturely and communicate effectively is what will set your business apart from your talented peers.

 

Having a high GSD factor will allow you to work on the big picture and vision in small bite-sized achievable chunks, looking at the long road ahead and never feeling that it’s too far to go. Building your GSD factor is work. It needs to be developed and exercised like any other muscle in your body. If you keep pushing yourself to do the hard things, the hard things become easier and you build tolerance to them and this will allow you to grow through the mental barriers you had subconsciously set yourself. Achieve more.

 

Getting Shit Done means you question everything. Question your processes. Question your clients. Question your prices. Question yourself. Will power ebbs and flows and your motivation levels will never be at 110% every damn day so stick to a schedule. Be regimented in everything you do and avoid distractions that are shoved in your path every minute. Get off Social media. Stop reading rubbish and only consume for improvement. Get off social media. Learn from the best that have done it and have the most valuable lessons to learn. Get off social media. Set small habits and expand on them over time. If you want to cheat then make it part of the habit and routine. Cheat only when your calendar says you can.

 

Consistency is the fuel of getting shit done. Pick a pace and tone that works for you and your clients and be consistent in everything you do from the way you answer your phone to the automation and frequency of raising your invoices.

 

Starting a business is easy. Growing a business is painful. Growing a great business is extremely tough and takes resilience. Getting Shit Done is Godly. Your clients, suppliers and consumers will not remember the work you delivered in the months and years to come. They will remember the way you delivered the work, your level of professionalism, the way you presented yourself and how you communicated with them at all touch points in their business.

 

Getting Shit Done is what will make your business a success. Getting Shit Done is what will make you a success. Get. Shit. Done.

WeWork host the August edition of Business, Bikes and Breakfast

By Business, Business Coaching, Coaching, Entrepreneur, Motivation, Motor Bikes One Comment

The Jo’burg team at WeWork helped successfully pull off the coaching element of last week’s Business Bikes and Breakfast event!

The prior months group voted on “Social media strategy” as the August theme and after doing a fun ice breaker event on top of Northcliff Hill we pulled into the Link building [scaring the security guards] where coffee and coaching was served!

All pics by Brandon

Business, Bikes and Breakfast – a Radical Accountability Program. Jo’burg April 2019.

By Business Coaching Lifestyle Mentoring Motivation Motor Bikes Photography No Comments

This month 10 business owners shared insights into their big ambitious business goals and how to start with a strategy to deliver this.

Some of the tools used included a Value Proposition canvas and a customer window matrix.

Unsure what these are? Contact us to find out more brent@spillly.com

All pics with love from Brandon.hinton.jpeg

Business, Bikes and Breakfast Radical Accountability Program #BBBRAP 1 Feb. 19

By Business Coaching Mentoring Motivation Motor Bikes Public Speaking No Comments

Business, Bikes and Breakfast Radical Accountability Program #BBBRAP 1 Feb. 2019

After months of planning and building the methodology, the first Business Bikes and Breakfast Radical Accountability Program was held on 1 February with 14 delegates each riding their motorcycle our from Parkhurst, Johannesburg to Parys in the Free State.

It rained. It rained a lot. Let’s be clear, it was wet but the riders were in good spirit even after half the crew took the wrong highway off ramp and got lost on a dirt road that was not ideal for Harleys and Ducati Panigales.

Breakfast and coffee was served at the Dog and Fig Brewery just outside of Parys whereafter the group coaching program was facilitated by Brent Spilkin, aka, Spillly.

The program started with a fun introductory and memory exercise and some deep reflection on 2018, the year gone by. After this some perspective was given on the highs and lows of their year, we ran planning and deliberation on what 2019.

Using the #BBBRAP redline worksheet, each biker looked at their personal lives and business life and devised 4 crucial plans to improve these over 4 periods. These were shared, under no obligation with the rest of the participants, leaving pride off the table and vulnerability in the open.

It was a new experience for all with friends and memories being made as well as driving away with some clarity and purpose for the coming months.

Here is what a few delegates said:

“Over all a really open and vulnerable experience. Spillly also has a way of communicating in a way that makes sense to me plus invites me to get to down to the ‘nitty gritty’ if where the challenges lie…in me!!! Great way to meet new people. Often those people are a mirror to your own experiences, both personally and professionally, so you kind of all help each other out.”

_______________________

“Spillly helped me finally put a strategic plan-to-action down to paper on things that had been dwelling in the back of my head for months – such a refreshing and inspiring way to start the year. That’s for not only being a good coach Spillly, but a friend in this process too.”

_______________________

“This platform allowed me to reevaluate aspects of my life from a personal and business perspective and in turn, opened my mind to making positive changes. Best of all, I was able to do it with like-minded business people.”


Each Biker walked away with some insight into themself and appreciated taking the time out the office to focus on growth and improvement across all elements of their life! They also had a working document to reflect back on, as well as a few stickers and a unique BBBRAP poster for the days ride.

Friends were made and bonds of trust established – all crucial for the next ride out on 1 March 2019!

“REFLECT | WRITE | PLAN | SHARE

Here are a few images of the day thanks to Joe at Bonafide Studios.

The top 8 things advertising agencies should be doing to build their business models around freelancers

By Business Coaching Freelance Mentoring No Comments

Not too long ago, agencies hid freelancers behind the curtain as they quietly pumped out work. Today, success requires you to view freelancers as strategic assets. With the growing gig economy and technology making it so easy to work remotely, it is becoming irrelevant whether
a worker is a freelancer or belongs to permanent staff. Clients do not care who does the job — they want to know you have the experts available to produce quality work on time and within budget.

Here’s why you need to create a freelancer strategy

Many agencies look to freelancers to provide cost-effective, quick labour. However, if you do not manage freelancers appropriately, they can cost more time and money than you realise. It takes time to find them, manage them, and to fix their work if something goes wrong. These hours add up and take away from your margins.

When you hire freelancers correctly, i.e. build them into your business model, your bottom line will benefit from the consistently superb quality work they produce. Freelancers add value. Most projects need a team of experts, and few (if any) agencies can have them all on their staff. Additionally, the best talent for the project may not be available locally.

Freelancers help you reduce overheads, increase specialisation and improve service levels. Providing higher-quality output and lower costs to clients is why you should be gearing your agency towards operating via freelance talent.

Developing an arsenal of trusted freelancers, who are well-coached in your company culture, and creating systems for scaling, can help your agency grow without straining your budget or sacrificing quality. Here are the top 8 things your agency should do to build your business model around freelancers:

1. Have a wide bench of talent

Instead of the same teams hiring the same freelancers, ensure you have a wide choice of freelancers on the bench which any team can access when they need specific talent.

 2. Consider their rates, as well as their ratings & reputation

 Thoroughly vet talent until you can trust their work is up to scratch and that they know how to deliver what you expect. Contact your peers to chat to them about their experiences with some of the freelancers you are considering adding to your bench of talent, or use online freelance resources where they are rated by the companies who have hired them before.

 3. Develop relationships with them

 To improve work consistency, shorten ramp-up time and minimise costs, build relationships with your go-to freelancers and ensure you always have a reliable pool of talent on hand.

4. Let freelancers know they are assets

You are hiring freelancers to add value, so treat them like they are valuable. To benefit from cost-effective, high-quality results, your freelancers must feel that their talent and experience are beneficial to your team.

5. Give them all the information they need

When a freelancer is empowered with all the information they need for a project, they become more dedicated and willing to collaborate on making said project successful. You can further assist them to develop a deeper understanding of the client and project by including them in relevant meetings and connecting them to the right people to answer their questions.

6. Communicate expectations clearly

 Be upfront about what the work entails, what the deliverables are, and what success looks like for you. On the other side of the coin, invite the freelancer to express their expectations too, so that you know what they will be billing, have an idea of their availability, and any other essential details which may affect the project.

7. Bring contractors onboard earlier

 Before your pitch to a new client / for a new project, bring your freelancers onboard to help shape the project scope with their specific expertise and assist in defining what success looks like, as well as to better estimate the rate your agency will charge for the work you are pitching.

8. Give them access to your tools

From day one, give your freelancers access to your collaboration tools, such as Asana or Slack. This promotes open communication, which helps them resolve issues efficiently and hold each other accountable.

The bottom line for agencies hiring freelancers is to find the best possible talent and use them wisely. By building a contingent workforce into your business model, you can increase your agency’s immediate margins and ensure that the value of what you are offering grows over time.

The Sunday Morning Media Show with Ashraf Garda + Spillly

By Books Business Freelance Mentoring Public Speaking No Comments

Last Sunday morning, I was given the pleasure of speaking to Ashraf on SAFM on his freelance career and the challenges he faced and often still faces as an independent professional.

The conversation covered aspects of the current economic situation is SA and how the education system is letting people down in the entrepreneurial space.

For more info on our topic and the WTF Freelance MBA that is being run at Vega School click here. 

The WTF Freelance MBA in Partnership with Vega Schools and Digitlab

By Books Business Freelance No Comments

After 2 and a half years of development – its official, the What The Freelance Mini-MBA coursework will be lectured by Vega Schools in Johannesburg, Cape Town, Durban and Pretoria.

The course is run over 12 weeks and by the end of the course, you will know what your freelance business does and what makes it unique, how to find new and retain old clients, how to manage all the numbers in your business and have a clear road to growth that you have personally defined.

The course is run in partnership with Digitlab Academy and will be available early in 2018.

For information contact Vega or apply here to enrol in 2018.

Freelance is the future. What does your future hold?