So your business provides a great product or service, you have clients that appreciate what you do for them and business is going great, but there’s a certain issue that keeps coming up: a lack of understanding as to what you actually do.
Different industries require different processes and the more technical the service is, the harder it becomes for the client or customer to understand.
So in order for you to get better results, it’s essential that you teach or explain to your customers how and why you do certain things for the service to work effectively.
That’s why I’ve come up with the acronym TECH, to help remind you that teaching them how your service operates can be helpful in more ways than one.
Teach Them How
A lot of the conversations with business owners have revealed to me a recurring frustration that they deal with. I often hear, “most clients don’t understand the technical side of the work or service that we provide for them,” and it often becomes an issue when doing the job.
Some spaces that require technical knowledge, such as software development, engineering, etc. come to find that the client doesn’t always understand the work that needs to be done or the processes that go into providing the service.
Most clients end up seeing the output, the end result or the reason for doing the job in the first place.
Many of these clients often don’t understand why certain things can’t be tweaked or changed to suit their needs in an immediate manner, simply because they don’t understand what happens in the background.
That’s why it comes down to you, as the business owner, to TECH.
You need to have the ability to clarify and simplify your service into an easily digestible explanation that helps to paint a picture of your processes, procedures and ultimately, the work that you do for the client.
I’m not saying that you should jump the gun and give away your IP, but by making it clear that you have to go through certain steps in order to achieve your end result, you’re allowing for the customer to understand why you do the things you do and that it takes time and an iterative process to give them what they want.
By doing this, you deal with less confusion from the client and they won’t be as demanding, which allows you to do your job more effectively and without any added pressure or frustration.
You need to show or explain to them that your job or service doesn’t just happen overnight, as you have to first lay a foundation, build the walls, place the roof and still test everything to ensure there are no issues, bugs or kinks that need work.
If your client can comprehend what you do in an untechnical manner, then you’re provided with more time, freedom and flexibility. This will also allow for less complicated expectations, as they know that your process takes time, because of x, y and z.
Teaching Each Customer How is also quite easy, as there are a few different options to pick from: you can explain it to them face-to-face, through documentation, a video that you create, or even via email, text or a phone call.
Your goal should be to give them as much clarity and transparency as possible, so that trust and understanding is formed.
Also, don’t forget just how important word-of-mouth can be. By painting them a clear picture of how your business and service operates, you allow for them to explain to other potential clients how you do the work and how open you are to include them in the process.
Try not to be esoteric in your approach, as giving people clarity will result in them giving you their trust.
My role as a business coach will see that you understand exactly how your business should operate for it to be effective, remarkable and in a constant state of growth.
I’ll teach you how to TECH and show you exactly how I approach business owners and leaders; what routes to take when the road is foggy, when to lay down your anchor and realign your crew, and how to implement the right strategies when the wrong competition comes along.
Let me teach you how:
+2783 253 3339