Whether you think you need Twitter in your business to market your goods & brand or not, here are some large numbers to ponder:
- Over 500 million registered users (as of March 2012)
- 34% of marketers have gained leads through Twitter, and 20% have actually closed a deal on there
- 40% of members don’t actively Tweet
- It roughly takes one week for a billion tweets to be sent
- 60% of new users currently come from outside the US
- 80% of tweets concerning customer service are negative
- 5% of users create 75% of the content
- 11 Twitter accounts are created every second
- Twitter’s advertising revenue is predicted to hit $540 million by 2014
- The US lead the way in terms of numbers – with 108 million users – 28% of all Twitter members.
- The US however, lags behind Netherlands, Brazil and Japan in terms of active profiles.
- Twitter signups TRIPLED with the intergration of iOS 5, showing the impact of mobile phones on social media
Do you still think that twitter has nothing to offer?
@Spillly
stats taken from http://www.sbwadvertising.co.uk
