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Perception is everything. All that we see and interact with is affected by our judgements and personal evaluations of people, places, brands and our surroundings.

Whether conceived or pre-conceived, our notions about people are a staple to our survival as human beings. We need to judge and discern whether something is right or wrong for us in any given situation and as humans, we tend to be both horrible and remarkable at doing just that.

That is why credibility is just so important. People will always have lasting, if not life-long impressions of you and your character, deciding whether or not you are deserving of their love or their hatred. Trust is fundamental in building a strong network of followers (and no, I’m not talking about Instagram).


Build and Become the Brand 

Whether you’re an entrepreneur, an employee and regardless of whether you’re 20, or even 50 years of age, building a brand is one of the most important things you could possibly do to serve you well.

A brand is not to be mistaken with simply having a logo or a website, but how your customers perceive you and ultimately how you have affected them. It is so important to be aware of the impression that you leave on your customers and people in general, because it will ultimately lead to what they spread through word of mouth.

Recently, in a state of frustration, I put out a tweet that said:

Ask yourself the question, “what brand am I building and putting out there?”

Do you leave a positive and lasting impression on every person that you meet? Yes, every person that you interact with becomes important, as you never know where that person might end up tomorrow.

The people that you went to school with, the family that you grew up around and the people that you work with from the very beginning, all have the possibility of impacting your life in some way later on in life. Always be aware that a person’s status or influence in the present could be changed in the future – the junior staff that you started out with could someday end up being CEOs, high-ranking officials, or even your boss. Imagine that nightmare.

The impression you leave can last a lifetime.


Start Filling Your Bank With Credibility 

One of the most powerful ways to leave a strong and lasting impression, one that is impactful and unforgettable, is to develop your level of credibility.

Credibility is your ability to leave a positive and memorable point-of-view on your identity, one that says you’re an honest and remarkable person that people can respect, trust and admire.

Through this, you will have the ability to create a strong network of support and a following that you can be proud of. If you’re seen as honest, impressionable, hard-working and capable, you sign-up for unwavering respect and the power to have people follow and look up to you.

In order to grow a successful business, especially in South Africa, you need to have a strong network. This network starts at school and keeps growing all the way through to your employers, colleagues and even your opposition; everyone can be your network.

The power and size of your network is directly proportional to your success.

People don’t necessarily remember the work you do, but rather how you did the work. Were you trustworthy, honest, diligent in every move you made? You become a merchant that trades in trust, giving others the opinion that you are credible; and dare I say it, incredible.


Become Viral Like The Coronavirus

Seth Godin, writer of the Ideavirus has an excellent take on marketing and how important the customer is when spreading your brand to more and more people. He talks about becoming like a virus – contagious to your customers, so that they spread your product or service to as many as possible.

Your credibility should do the same thing. You should become contagious in the way that you disseminate yourself, as a brand and as a business owner. Let the love and respect of your character spread like wildfire, so that as many people want to be involved with you.

Apply it to your daily diet and ask yourself, “who am I meeting today and what will those people be saying about me in the years to come?”

Build yourself a trail of ambassadors that will follow you on your journey and share your virus with the rest of the world.

Sharing is caring, after all.


Be The Leader That Keeps On Leading

By becoming the leader of your own personal brand, you begin a trend that will open up more networks and a stable, unbreakable following. By taking on the responsibility of reliability and trust, you open the doors to becoming more respected, admired and remarkable.

It starts with one follower that will invite and inspire many more to join in on your mission. I quote Derek Sivers, “the first follower is what transforms a loon into a leader.”

You become like the Pied Piper, leading and gathering people with your harmony of trust and honesty – strengthening relationships and forging an undying perspective on the amazing person that you are.

Are you unique and remarkable?

Or are you forgettable and easily replaceable?

I sometimes find that being trustworthy and honest starts with a firm kick to the groin.

We could also just start out with a strong-ass cup of coffee, so join me for one, we can discuss how to shove you in the right direction. Or if you’re a little bit shy, too afraid to catch the Covid:


Call me on 083 253 3999 or email me:, Let’s plan a risk-free Zoom meeting, sometime soon.

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