YouTube is the second-largest search engine in the world and has over one billion unique visitors each month….
…But brands are underutilising it.
Here is a startegy with case studies that can help you build, sell and execute a better YouTube strategy for your clients.
Download the PDF here:
The basics of starting your own creative business in the current digital landscape.
Thanks to The South African School of Motion Picture Medium and Live Performance (AFDA) for the opportunity to help enlighten their brightest minds.
Back in high school I had no idea what I wanted to do, probably because I felt that my school made me feel That I had to excel in either maths or science. Nothing else was exposed to us with as much emphasis. I considered being a lawyer (like my dad) or maybe a social worker because my mom is a nurse. I’m from Thaba Nchu and went to school in Bloemfontein so my exposure to the world was limited and I still needed to figure out what I wanted to do with my life.
It became my mission to expose myself to anything and everything and always learn at every opportunity. I wanted to experience everything life had to offer. I’m Taurian, so ‘life’ is always a fun-filled mission.
After high school I attended to Damelin for year and studied Business management and a computer skills course. I wanted to go to Cape Town but my parents didn’t think had a valid reason to leave Bloemfontein. I chose to ignore my family and went to Cape Town to study a fashion design course, 2 weeks before it began. I finished my 3-year course and received my diploma proving I could achieve whatever I put my mind to. When I want something or to go somewhere, I always make a plan.
I still had not lost the need to explore and knew that there was always more to see and discover, so Jo’burg was my next stop. I had planned on coming to work in the fashion industry but I couldn’t find a job that would allow me to move there. I wanted this, so I made a plan and packed up, one suitcase and missioned!
Upon my arrival in Jo’burg, in 2008, I couldn’t find a full-time job so I waitressed at a restaurant in Newtown called ‘Sophiatown.‘ I was quickly promoted to management. My work experience now covers managing a restaurant, working with Jo’burgs top fashion designers, the film industry and managing live events for multinational brands and artists.
I will never stop pushing myself and exploring my capabilities. I may not be a large corporation but I am my own brand and I’m excited to keep travelling – never knowing what I will come across or who will come across me!
CONTACT
Ryan Sauer loves to be the center of attention, its half the reason he loves lecturing so much. Ryan is called “Sourz” by his close friends from the late 90’s and “Ryan” by everyone else that met him post Y2K.
The strange thing is Ryan grew up with little to no technology in his life, his parents were so slow on the digital revolution that Ryan went from Betamax to DVD, never knowing the true joy of VHS.
So how does a boy born technologically challenged, grown into a man worthy of lecturing Marketing masters students at Wits Business School? Beats us.
Ryan loves digital marketing like fat kids like candy.
In 2009 he decided at the age of 22 with his vast expanse of wisdom in industrial psychology and HR management to open a digital consulting agency in JHB (bright idea) and has grown his operation from 2 clients barely spending enough to buy a bag of chappies, to over 74 clients spending just enough to buy 2 bags of chappies.
Ryan’s agency specializes in customized digital solutions that generate results for their clients with a measurable ROI.
Some of the services Ryan offers include:
We also specialize in:
So if you need an agency that is small, agile and has moderately attractive people you don’t mind meeting with, give us a shout.
CONTACT
082-788-2249
Email : ryan@searchoc.co.za
3rd floor 5 Sturdee Avenue, Rosebank, Johannesburg.
Twitter @searchoc
Our Friends over at Cerebra have recently posted this smart guide to LinkedIn.
There are some very valuable lessons in this document that I know are valuable to your business.
Click here to download: Guide to LinkedIn
Ask any consultant, business adviser or successful business owner what you need when starting or developing a business? The answer will invariably include “A Good Marketing Plan”.
It is certainly the case that if you want to successfully build a business, a plan of where you are going is essential.
But it can be little help if this plan is simply an overview of objectives and strategy. It is important that the plan is a practical document, actively used in the ongoing management of the business, rather than a nice report that sits on a shelf gathering dust. Over many years working with clients in developing effective Marketing Plans, I have found that the SOSTAC Model developed in the 1990’s by PR Smith is difficult to beat.
It is a straightforward model that goes systematically through the steps to build a marketing plan, and helps to ensure that all relevant factors are considered, without the need to go into excessive and expensive detail. The model then continues to look at the practical issues of putting the plan into practice.
DOWNLOAD this working tool below:
