“Transparency may be the most disruptive and far-reaching innovation to come out of social media.”
Many brands and business are on social media. Why? Because they feel they have to be. In this master class we will take a reflective view as to why you are on social media, what exactly you are trying to achieve and what does success look like. If you’re an agency running social media on behalf of brands, a brand running your own social media or a business with your own social media channels, then let us help you look at your social media truths and execute your social media according to a strategic plan.
Social Media is not just another marketing channel, but where you can have meaningful conversations with your customers, potential customers and people who are interested in your brand. Social media enables you to humanize your brand, drive brand advocacy and referrals, but can also open you up to risk if not managed properly.
The HALF day hands-on practical Master class will feature sessions that include:
- Why Social Media
○An overview of the landscape and best practice per channel
- Structuring a social media team
○How to effectively set up a social media team and with what skill set
- How to plan and deliver on campaign strategies
○A simple tool that will allow you to plan, deliver and measure results
- Mapping out your social media strategy and content plan
○We will do a practical plan on how to map this out for your channels
- Resources to help you manage and execute on your social media
○Accessible tools to help you manage your social media
- When should you use influencers
○The good, the bad and the ugly
- Paid media
○An overview of getting visibility beyond organic algorithms
Most importantly, this workshop shows how how to position yourself on social media, understanding how to structure and set up your team, as well as creating content that’s right for your brand.
HOW WILL YOU BENEFIT?
On the day, you will be taken through a program that looks at your existing social media channels and how you can improve on them by taking a step back, rethinking your team, your resources as well as how you plan content effectively.
This investment should enable you to run your social media effectively, which in turn drives benefits for your business whether it being positive sentiment or driving leads.
This will be an informal but interactive day. All participants are encouraged to participate,
ask questions and make observations from their own perspectives and experiences. There will also be practical activities to ensure you walk way with useful implementation plans on running and executing your social media effectively and efficiently.
IDEAL NUMBER AND PROFILE OF PARTICIPANTS
Maximum 20 participants
The course content is universally relevant to all businesses, regardless of industry or size and will help a freelancer, community manager or a corporate marketer come to grips and plan their future social media requirements.
COST OF WORKSHOP:
The total fee for this process is R4699 per participant INCLUDING VAT. This includes refreshments, breakfast, as well as any materials provided on the day.
WHO IS DELIVERING THE CLASS?
Elena is a seasoned publishing, content, social media and digital marketing professional. Previously head of social media and content at Aqua (now Wunderman) she now consults to numerous agencies and brands. At the forefront of social media marketing in London in 2010, Elena has gone on to clock up career highlights such as establishing the MTN Group’s social media policies, guidelines and strategies across 22 Opcos; as well as creating a social media command centre for a global beverage company.
Known locally to many agencies as a secret weapon to bed down new clients (on-boarding teams, setting up policies and guidelines, writing strategies), she is also adept at working direct with clients to manage their agencies.
Brent Spilkin over the past 7 years has helped over 150 advertising, media, marketing, PR, digital, software, branding and content businesses and their owners develop, manage crisis, strategize and flourish. He has clients throughout South Africa, Israel, The United Kingdom and The United States that now generate over two billion Rands worth of annual sales revenue. His mini-MBA text book is now lectured through reputable private tertiary colleges. He is a loud-mouthed, tech-adopting, motorcycle-riding business coach who won’t settle for mediocrity.
He has an endless supply of hope when it comes to the resurrection of a beautiful, successful South Africa in which he wants to live and thrive.
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