Setting up an environment that carries within it a vision of success is a huge requirement for any successful business owner and in doing so, you motivate not only yourself on an individual level, but the employees and anyone that comes into contact with such a culture.
I’ve come across and use a wide variety of tactics and ways to keep entrepreneurs, staff and my clients motivated to attract better results in as many aspects of their business as possible and have found that the methods I’ll be sharing with you today are extremely powerful in creating such a great environment.
The Wall Of Logos
About six years ago, I was called in for a meeting with a very large advertising agency that was a potential client of mine and being a bit anal about time, I showed up about half-an-hour early for the interview.
Being there that early meant that I was stuck with the friendly receptionist and the various staff slowly dragging their feet into the workplace. I was offered a delicious cup of coffee and patiently waited to be summoned in.
During that time, I noticed a distinct wall of plaques behind the lovely lady and each one had a logo of some famous brand that anybody could recognise; big players in different industries all spread across this company’s wall. What I noticed upon closer inspection is that some were in colour and some were still silver in the shade of the original plaque.
Thoroughly impressed, I thought to myself, “Wow, these must be the clients that this agency works with,” which created even more anticipation to land them.
The time came and I was called into the meeting, everything went as smooth as Jazz and I bagged the opportunity to work with this amazing company. During the meeting, I brought up the glimmering wall of logos and it was explained to me that the brands that are in colour are those that they work with and already have as clients, while the plaques that are completely silver were the clients that they were aiming at getting.
An amazing idea that not only has their goals displayed for the world to see, but also one that motivates and pushes their staff towards a horizon of success.
This way of thinking left a solid impression on me and I firmly believe it to be a fantastic way that the company reminds itself and its employees that they are striving to be the best and will seize any opportunity to be huge in their industry.
The Blue Logo Approach
A few years after my encounter with the great wall of logos, I was working with another client of mine, also a large advertising firm in marketing and media, where I noticed that they had a slightly different approach to the plaque idea.
This company used what could be called the ‘blue logo strategy’, where they specifically targeted brands with blue logos as potential clients and without being confined to a single industry, these brands were all involved in multiple sectors and markets.
If you pay some pretty close attention to some of the biggest industry giants, you’ll come to find that a huge portion of them use a significant amount of blue in their logo: BMW, Unilever, HP, Intel, Facebook and Paypal (Oh! Spillly is also in blue – just putting that out there).
Making sure to tell their staff on a daily basis that those were the particular clients that they were going for, they created an environment with a concept similar to that of the wall of logos at the previous company I mentioned. They were inducing a sense of motivation and ambition in themselves and their employees to strive towards capturing the best clients they could.
One really cool thing about that was the fact that they didn’t restrict themselves to one industry (like automotives), but to different sub-categories, like blue logos in the tech industry and the banking industry, as well.
This also didn’t necessarily mean that they were only accepting clients with a blue logo, but some of the best brands tend to have blue as a preferred colour choice. (*cough* like my one)
Vision Boards And Attraction
These methods that are used by the companies bear a stark resemblance to the law of attraction and a trick used to attract and manifest certain possibilities in one’s life and environment: something known as vision boards.
A vision board is usually a collection of images, formed into a collage to remind yourself, and others, of certain goals or ambitions that you’ve set out to achieve.
By creating such a device, you condition your subconscious to adapt and attract possibilities and opportunities that will bring about those goals, ambitions or dreams into existence.
Through having the blue logo approach or the wall of plaques, the entrepreneur and the staff all envision and fixate on particular results that they are all striving to achieve and in keeping a visual reminder, they constantly remind their subconscious minds of an outcome that needs to be delivered. This affects their behaviours, body language, communication and interactions with people in order to bring about their desires and breathe life into them.
It’s a fun way to think about who you are as an organisation, the type of clients that you want and how big you want that client base to become.
Finding a similar way to motivate yourself and your staff to excel in and achieve higher goals like this will most certainly be beneficial to your own business, including the environment and culture that it creates.
From the inside, your business will carry and develop an energy that strives for success; while from the outside, people are drawn to the high levels of ambition that you’ve put out on display – making it known that you’re on a quest to becoming a big-player in your industry.
This is a nice and easy trick to make use of and implement in your work environment and so am I.
I’ll be the best business coach you’ve ever invited into your life and business and just like those big corporate kings: my logo is blue, too.
Okay, I won’t keep bombarding you with how awesome my logo is, so if you need to know more about how I can turn your business frown upside down:
Let’s do a Zoom call, a face-to-face, a get together, a coffee:
+2783 253 3999
I’m easy enough to find – there aren’t many bald, bearded business coaches with a blue logo out there. (Again, just putting that out there).