What is it that makes so many great chefs, well, great? Some would say it’s in their ability to take some of the simplest ingredients and make something surprisingly delicious out of it, or to bring novelty to the kitchen, introducing insane dishes and combinations nobody would have thought to invent.
Some of the greatest chefs known to man like Gordon Ramsay, Jamie Oliver and Nigella (to name a few) all have one thing in common: they refuse to keep their genius a secret.
You could say that it’s somewhat outdated (and deluded) to be holding onto a secret recipe that would be kept and carried to the grave, only to be experienced by the innovator and those they deem worthy of indulging in their beautiful offerings.
Not in this day and age.
The True Secret is To Share
What you’ll find is that these culinary architects refuse to keep their ideas all to themselves and instead opt to share their incredible creations with the rest of the world and through whichever medium they so choose.
With a simple Google search, you can find pretty much any recipe that a world-renowned chef has ever put out there to be gobbled up by the masses.
Too lazy to read it? Well, you could probably even find them on Youtube and watch the entire process with all the direction and guidance you’ll need.
The bottom-line is this: these chefs know that they are amazing at what they do. They thoroughly understand the science behind the food and that they can, and will, do the job better than anyone else that would attempt it.
So sharing their secret recipes and even going as far as to putting the directions on display is of little detriment to what they are capable of offering.
Your IP Is Like Expensive Jewellery
What would be the point in having the most gorgeous watch, or the most stunning necklace that you know people would be completely enamoured by, but always keep it hidden away in a jewellery box, afraid of it being damaged or stolen?
It’s of no real use if it isn’t shared with the world.
I have clients that tell me that they have such superb, or ground-breaking ideas, but are too afraid to show the world; in fear of their idea being stolen and copied, or worse, made into something better.
Your IP, or Intellectual Property, could be worth millions, could change lives and could launch you into stardom, but without wielding it and displaying to the world how powerful it is, you’re not doing yourself any favours. Keeping it a secret means that you are not acting on it and that in itself is a travesty.
Imagine King Arthur drew Excalibur from the stone, wrapped it up and hid it under his bed, for it to never see the light of day, again. Fearing that someone might steal it, or make a clone.
That fear will be a massive hindrance to your growth potential.
The great Zig Ziglar once came up with a fantastic acronym for fear. You can approach fear in one of two ways; you can either “Forget Everything and Run”, or “Face Everything and Rise.”
By facing your fear, you take on the promise of having your idea spread and heard by people. Those people will give credit where credit is due, especially if you are open to sharing your ideas and strategies with the world. This selfless approach is a catalyst to selfish results, if that makes sense.
Use that precious, luxurious IP of yours and wear it for the world to see. Don’t keep it hidden in your box of precious belongings, or nobody knows that it even exists.
Spread Your IP Like a Virus
I’ve made reference to Seth Godin’s Ideavirus, before and will reiterate it here once again.
You need to look at your ideas as if they should be a contagious virus, to ultimately become viral; an infection that spreads to as many people as possible.
Your product, brand, or idea should spark and ignite a pandemic that has as many people know about it. It should spread like a sneeze and keep spreading until everybody is a carrier.
The same can be said about what those great chefs do. They spread their recipes and tricks like a virus to hook as many people as possible. Fully aware that they are amazing at what they do, they aren’t afraid to share their ideas for free or for a bit of money.
In the end, they win.
So Be As Contagious As An Infected Chef
Your IP is only as good as the amount of people that are infected with it, to share it and spread it.
Don’t be afraid of sharing your tricks, your ideas, your business and brand with the world. Share the secret recipes that you’re keeping locked up in a safe, wear your ideas like fine jewellery and sneeze that shit all over the place like it’s Covid.
I’m basically terminal – giving away all of the advice and secrets to my success, even though it’s my bread and butter.
I know how valuable I am to my clients, to business owners and entrepreneurs and I’m more than confident in my ability to coach like Tony Robbins. I have no problem sharing.
So when you’re ready to be infected, like a zombie with an insatiable hunger for the world – hit me up.
I’d be more than glad to share my years of experience and knowledge with you. Let’s get together and not wear our masks; come and get infected with me.
Cough up a call sometime, my number is +2783 253 3339
Or sneeze an email in my direction on firstname.lastname@example.org
I’m looking forward to hearing from you!