Tag

education Archives | Spillly

I Wrote The Wrong Bloody Book!

By Business Coaching Freelance Strategy No Comments

As an entrepreneur, freelancer, consultant or a professional in any field, for that matter – try and stray away from dipping your fingers into too many flavours and always be aware of the shiny pennies that might arrest your attention on your journey.

Take it from me, I’ve had to learn the hard way.

While it has certainly been a great journey in self-discovery and personal growth, I’ve found myself quite deep-down certain rabbit holes and it goes without saying that I have my regrets. (Now my fingers are sticky and my pockets sag with those heavy pennies.)

Take Caution When Delving Into Rabbit Holes 

In the previous business that I owned, I became known by friends, family, staff and the food manufacturing industry as “The Atchar King”, where I was renowned for my excellent product and the great service that my business provided in that industry.

At the time it was certainly convenient for my identity, as that level of credibility can take you and your business to great levels and leave lasting impressions of you.

And I’d be lying if I told you that being dubbed a king at something wasn’t pretty damn cool.

However, that doesn’t quite carry through to my current occupation and the business coaching that I provide to my clients today. It would be great if it did, but it instead takes away from the image and identity that I’m cultivating at this moment in time.

When I started coaching in 2012, I began gaining traction in the media, communications and technology spaces, slowly becoming known as the guy that provides great entrepreneurial advice and insight to business owners in those industries. I had just started building a name for myself, when I made the mistake of chasing a shiny penny.

For those who are unaware of the concept, a shiny penny is any form of distraction from the original destination that you’ve chosen to move towards. When your business is heading to a particular destination, shiny pennies often pop up along the way and realign your focus onto other ideas, concepts or projects that you might believe are beneficial to your company at the time, but end up affecting the resources and effort that should be spent on moving towards your intended goal.

So I found myself a shiny, new penny: the freelance space.

I Got Distracted With Writing The Wrong Book

It had interested me for quite some time that the freelance space was one that businesses could utilise to cut back on the expenses of having permanent staff and that particular roles could be outsourced whenever it was required – and so I went down a deep rabbit hole.

As an interesting and insightful piece of content, I landed up interviewing 64 agency owners around their use of freelancers so that I could better understand how well the strategy worked for them, what their frustrations were, whether certain things didn’t work and all of the pros and cons that come with this approach to running a business.

With all of this great information that I had accumulated, I came up with a report and it ended up gaining plenty of traction and interest – to the extent that I wrote a book about the freelance space and how to successfully run a freelance business.

It was a 2-year long project that I undertook, with a lot of time, money and effort spent on the process of writing and self-publishing it.

It didn’t end up being such a bad thing, as it was transformed into an engaging set of course material, where it was lectured and taught at a few tertiary institutions and I had even done some talks around it in a few different environments – but it ultimately took away from the identity I’ve been aiming to achieve.

People started referring to me as “the freelance coach”, which isn’t what I do, or advocate.

The shiny penny that I had picked up and took with me on my journey was becoming a part of my identity and started to define the clients that I would attract. Truth be told, this works wonders if that is the particular niche, or double-niche, that you want people to recognise you for, but it’s not what I wanted.

I don’t want to be known as “the freelance guy”, or “the freelance coach”; it’s not what I offer and it takes away from the core of my business, who I am and what I do.

It takes time to change the narrative around the identity that you’re given surrounding a product or service that you’ve offered or sold and I’m still working towards changing people’s views on what I actually provide to them as a business coach.

Rubbing Salt In My Wounds 

As if writing and publishing that book wasn’t enough of a reason to distract people from the service that I actually provide and what I yearned to be recognised for, I decided to share my Business Bikes And Breakfast Radical Accountability Program (BBBRAP) with the world.

It was still in-line with the direction I wanted to take in coaching and included a great passion of mine, but people started to attach that niche that I created as a label around what I do.

Taking a slightly different approach, I published a lot of what I did in BBBRAP as visual content on the different platforms that I was on and soon became known as “the guy that does bike events”, or that I “coach bikers.”

This was, again, something that I didn’t want to be exclusively known for and I’ve had to learn the hard way to avoid making mistakes like this.

Stopping to admire and pick up the shiny pennies that constantly draw you in becomes problematic when developing an identity or image that you’re trying to make stick in people’s minds.

So I implore you to be careful of the distractions that come your way and always be aware of quick-sinking rabbit holes, as well as the glimmering shiny pennies that might detract from your core business identity and main source of income.

Try and keep away from these types of distractions if they aren’t going to enhance the image, label or personality that you’re attempting to cultivate around your business, product or service.

Like I mentioned earlier – I’ve had to learn the hard way and find it quite difficult to redirect the narrative people have of me and what I provide as a business coach.

For some real business coaching, without the labels of ‘freelance’ or ‘biker coach’, then feel free to get into contact with me for advice, strategic planning, understanding the market and growing a powerful and profound business.

I can assist you with all of that and plenty more.

Don’t be under the assumption that I’m just a badass biker freelance wizard coach – I have so much to offer you and your business.

It’s easy to find me, chat to me and set up the meeting that will change your life and business for the better:

+2783 253 3339

brent@spillly.com

But, I mean, if you are interested in that book of mine or keen on biking and business – I’m still your guy!

Take The Time To Make A T.I.L.T List

By Business Coaching Creative Motivation No Comments

Constantly striving to keep your mind active, dynamic and engaged in learning can be heaps of fun and by dedicating a portion of your day to educating yourself around new constructs and concepts you’re able to grow exponentially as a human, broaden your perspectives, enhance problem-solving skills and transform your life, as well as others.

Developing an insatiable hunger for information will elevate you, opening new avenues of thought and best of all: Have you appear as the smartest person in the room.As a business coach, I need to always be ahead of the game and have pertinent knowledge around as much as I possibly can in order to guide and advise my clients in the most effective way – so, over the years I’ve been working on my TILT list and recommend that you start yours today.

Things I Learnt Today – T.I.L.T 

Everytime, I have an interesting and new client (all of my clients are interesting, don’t get me wrong), they constantly motivate me to learn new things, pushing me to seek out as much information about the topics and concepts discussed in our meetings as possible.

All of my clients are either constantly reading new information, exposing themselves to different industries and always learning and experiencing new horizons – so there’s never a shortage of new knowledge to be confronted by and consumed.

They would often teach me things that I had never heard of and so I’ve developed a tendency to engage in extra reading or studying the different ideas and concepts that were brought up after each coaching session. To make things easier, I write down anything that I want to familiarise myself with on a list that I go through on a daily basis.

So I dubbed that list the TILT list – Or the list of Things I Learnt Today.

Even on days that I don’t want to learn something new, I realised that forcing yourself to make that effort is very important for personal growth and development.Plus, as a coach that engages with so many different clients, I have to constantly be ahead of the curve and more informed than them – I have to ensure that I know as much, if not more, than they do about the topics, concepts and constructs that are discussed in our sessions.

Engaging in deep learning is fundamental to the growth process of any human being and so I make sure that I do that at any given opportunity. When I’m presented (or confronted) with new information – be it a quote, a simplistic or complex business problem, or solution – I learn as much as I can about it and reflect on what I’ve learned before the day is done.

Doing this has become helpful in numerous ways; not only do I ensure an ever-expanding repository of knowledge within my brain, but I’m able to share advantageous knowledge, insight and guidance with everybody that I come into contact with.It’s a very simple idea to wrap your head around and to begin implementing into your daily regimen.

We’re engrossed in an age where information is readily available to us through the tap of a finger and it would be ridiculous not to take advantage of that immediate and quick access to data.

I take absolute pleasure in introducing the idea of creating a TILT list to my clients whenever I have the opportunity and if you haven’t already done something similar – I urge you to start one today.

There are certainly no negatives that come with delving into the endless supply of educational material that we intercept on a frequent basis and there’s plenty of literature out there to prove exactly why it will make you a better and more productive human being.

Don’t believe me? Ask Google. Witness the benefits as they begin to bombard you.

What’s that? You want some more for your list? Was that not enough for you?

I don’t know if you know this, but I have loads of knowledge and experience around making you and your business achieve miracles and make that memorable impact that you desire.

There’s literally so much information and practical insight that I’m even giving it away for free. Imagine what I can give to you through my exclusive coaching sessions. Imagine.

I’ll make it easy for you and bring you one step closer – these are my contact details:

+2783 253 3339

brent@spillly.com

 

The T-Shape Entrepreneur – Developing Skills On The Periphery

By Business Coaching Entrepreneur Motivation No Comments

One of the greatest benefits of finishing university or college is that you walk away proud and armed with a new skill set, newly qualified and capable of filling a particular role in that field, but what you’ll come to find is that you are limited in your ability to actually turn that skill into starting a business.

With that new qualification, whether it’s in law, design, coding or whatever you spent the time, effort and resources on, starting a business around that skill will bring about a whole new set of learning that needs to be undertaken in order to succeed in it.

When I talk about this to clients, I use the imagery of the letter ‘T’, where you’re given a horizontal and vertical line that represents your current capability (the vertical line) and the new skills required to become a great entrepreneur (the horizontal line).

 

Thicken Your Horizontal Line To Become The Best Entrepreneur, Possible 

By taking a look at that ‘T’ shape, you’ll come to find that the vertical line starts out longer and more prominent than the horizontal; this represents the expertise that you’ve acquired in your studies and it’s up to you to either thicken or lengthen it, or begin working on the knowledge required to actually start and successfully run a business.

If your plan is to strengthen the vertical line, then you will end up paying more attention and giving more time to developing the profession that you chose to study. As you strengthen this line, your experience and ability in providing that service or skill will be of better use to those that need that role filled.

This motivation to keep developing that skill is indicative of a great employee and when searching for people to fill a particular role in your business, that’s exactly a trait that you would want in an ideal candidate.

As that vertical line gets thicker and longer, your horizontal line remains small and diminishes in size. This is perfectly fine if you want to be a great addition to a company and become an expert and achieve mastery in that field, but doesn’t work very well if your goal or plan is to become an entrepreneur and start a business.

If your quest or objective is to start and run a successful business, then you need to pay far more attention to the horizontal line and start developing knowledge in other fields.

As I’ve mentioned, you walk away from your studies qualified to fill a role and without the knowledge required to turn that qualification into an actual business. Running a business requires far more knowledge in a variety of fields, such as accounting, HR, sales, marketing, business strategy and far more than what you gained in your studies.

By taking the time and effort to thicken the horizontal line, you begin to focus on the peripheral skills needed to operate a business – which is necessary to achieve success.

 

Spend Less Time On Your Vertical Line 

If your aim is to start a business around your skill, or any other skill for that matter, you need to learn to focus on the other aspects that a business requires to be successful.

To achieve more, you need to begin educating yourself on the other fundamental pieces that make up a business and become multi-faceted in your abilities and expertise to understand the symbiotic relationships and processes that are present in the operation of one.

Even though you’ll have to come to terms with neglecting your vertical line, you produce the effort required to develop new areas that will ultimately enhance your identity and character – leaving you far more aware and knowledgeable around company operations and culture.

It will be far more difficult to run a company on just the basic skill that you’ve acquired, so exercising your ability to thicken out and lengthen your horizontal line is of the utmost importance in building, managing and structuring the business that you aim to create.

I recommend focusing on these other necessary requirements to make your horizontal line stand out and that doesn’t exactly mean that you should neglect your current skill or profession; you just spend less energy on enhancing that which you know and more on that which you don’t.

Being an entrepreneur isn’t the easiest thing to do, but by focusing on the right things you’ll take yourself much further than attempting to do it with just that qualification in your field.

So thicken up that horizontal line, get to learning and improve your knowledge on the many factors that will come with understanding the business you want to run. Your journey only begins once you acquire the skill and although it’s challenging, you’ll thank me later.

Or! You can thank me now and begin thickening out that horizontal line with a business coach which has the experience, knowledge, shortcuts and expertise to get you on track faster than going at it alone.

If you’re planning on starting a business and don’t quite know where to begin or have a vague idea of what needs to be done; I can be of great assistance to you.

Let me in and let me advise you on the steps to take to speed up that process. You can call me, text me or email me – I’m always happy to help.

 

+2783 253 3339

brent@spillly.com