Choosing the Road Less Travelled | Elise Suckerman #ProudProfile
I’ve never enjoyed taking orders from others. That’s why I couldn’t wait to leave my school years behind me. The mere thought of going straight to University made me feel as if I was simply signing up for a role in ‘Groundhog Day’, so I did the next best thing and left for London!
A new adventure awaited and I couldn’t wait to get on that plane! This surprised many but felt totally right to me. This time taught me a lot. Filled with worldly knowledge and life experience, or so I thought, the time had come to return home five years later.
Fast forward a couple of years, and here I am. Self employed, writing my own rules (along with the weekly menu) and providing the people of Jozi with a sweet treat.
Starting Dope Donuts felt completely natural to me. I wanted to make something with my own hands, and have others enjoy it. Coming up with fun flavours and wacky names has proven to hit a chord with the locals and certainly with myself. The satisfaction of providing people with something so positive feels like success to me.
I wanted to be very careful with the product I chose to sell. I didn’t want to invest a lot of money in something that could potentially fail. (I have too much of an ego to go through that), and I didn’t want to waste too much time either if my product was met with too many blank stares.
I have social media to thank for spreading the word for me. I keep both my Facebook, Instagram and Twitter pages active, which gives my brand personality and life. Where I will be in the next few years, no one knows, but I will be able to say that I started a donut company when I was 27, and that feels really good.