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Choosing the Road Less Travelled | Elise Suckerman #ProudProfile

Posted on September 16th, by spillly in Business, Coaching, Lifestyle, Mentoring, Motivation, Social Media, Twitter. No Comments

The road less travelled

The road less travelled

I’ve never enjoyed taking orders from others. That’s why I couldn’t wait to leave my school years behind me. The mere thought of going straight to University made me feel as if I was simply signing up for a role in ‘Groundhog Day’, so I did the next best thing and left for London!

A new adventure awaited and I couldn’t wait to get on that plane! This surprised many but felt totally right to me. This time taught me a lot. Filled with worldly knowledge and life experience, or so I thought, the time had come to return home five years later.

Fast forward a couple of years, and here I am. Self employed, writing my own rules (along with the weekly menu) and providing the people of Jozi with a sweet treat.

Starting Dope Donuts felt completely natural to me. I wanted to make something with my own hands, and have others enjoy it. Coming up with fun flavours and wacky names has proven to hit a chord with the locals and certainly with myself. The satisfaction of providing people with something so positive feels like success to me.

I wanted to be very careful with the product I chose to sell. I didn’t want to invest a lot of money in something that could potentially fail. (I have too much of an ego to go through that), and I didn’t want to waste too much time either if my product was met with too many blank stares.

I have social media to thank for spreading the word for me. I keep both my Facebook, Instagram and Twitter pages active, which gives my brand personality and life. Where I will be in the next few years, no one knows, but I will be able to say that I started a donut company when I was 27, and that feels really good.

Elise Suckerman THEN

Elise Suckerman THEN




Website: www.dopedonuts.com

Facebook: www.facebook.com/dopedonuts

Twitter: https://twitter.com/thedopedonuts

Instagram: https://instagram.com/thedopedonuts


Dope Donuts

Dope Donuts

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