The top 8 things advertising agencies should be doing to build their business models around freelancers
Not too long ago, agencies hid freelancers behind the curtain as they quietly pumped out work. Today, success requires you to view freelancers as strategic assets. With the growing gig economy and technology making it so easy to work remotely, it is becoming irrelevant whether a worker is a freelancer or belongs to permanent staff. […]
Take the 47 minutes and 49 seconds to listen to what was a great interview with Kojo on the gig economy, the freelance workforce and starting a small business.
Last Sunday morning, I was given the pleasure of speaking to Ashraf on SAFM on his freelance career and the challenges he faced and often still faces as an independent professional. The conversation covered aspects of the current economic situation is SA and how the education system is letting people down in the entrepreneurial space. For more […]
On the 1st of February, Vega School and Growing Pains Business Coaching hosted a very insightful talk by Mr Aviv Weil, the head of creative workshop at Facebook Africa. Some of the human insights and stats are stagering! Aviv shared global trends to several digital agency heads and about 150 team members that currently are involved […]
Last night, I had the opportunity to speak to the Kaya FM audience on the #LifewithKojoBaffoe show. The topic was centred around the current economic climate and how this is growing the small entrepreneurs and the freelance economy. With Kojo being a freelancer most of his life, the conversation was frank and honest pointing at the clear […]
Push play… Catch the 10-minute interview with Thabiso Tema and Spillly on Power FM talking about the mini-MBA for Creative and Digital Freelancers. For more info on the WTF and Vega School course for freelancers check out THIS LINK.
After 2 and a half years of development – its official, the What The Freelance Mini-MBA coursework will be lectured by Vega Schools in Johannesburg, Cape Town, Durban and Pretoria. The course is run over 12 weeks and by the end of the course, you will know what your freelance business does and what makes it unique, […]
This week I had the privilege of hosting the launch event for Mike Saunders‘ book, The Five Year Mark. The book is about all the lessons learned in the first five years building Digitlab, a digital agency. You can read my review and my learnings here but those are not the most salient points for […]
What a pleasure it was speaking to 65 people last week at Vega in Umhlanga on what was an untitled talk on the 4 major threats to advertising and the advertising industrials’ complex of employment. The “what the actual?” Well, I spoke on how new tech, new business, ERP software and the freelance movement […]
About a year ago I was fortunate enough to coach Erik Kruger from Betterman and have remained in contact over the past few months, watching his business grow and define its position in the market. Betterman is a website dedicated to the thinking man. The man who lives with intention. The man who takes action. […]